Digital Marketing Specialist

Job Overview

Compensation

Schedule

About the Role

Atlantic Group is hiring a Digital Marketing Specialist in Middlesex County, MA for our client, supporting digital marketing, email marketing, website management, and content development.

Responsibilities

• Create digital marketing assets, including website content, email campaigns, social media content, and other promotional materials while maintaining brand consistency.
• Create, update, and maintain website content while supporting website performance and user experience.
• Develop and execute email marketing campaigns, maintain email templates, and support marketing automation initiatives.
• Monitor campaign performance, analyze marketing metrics, and provide insights to support continuous improvement.
• Partner with cross-functional teams to support marketing initiatives, content development, and campaign execution.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field is required.
• Experience: 3–5 years of experience in digital marketing, marketing automation, website administration, and email marketing is required.
• Industry Knowledge: Experience with digital marketing strategies, SEO, SEM, digital advertising, email marketing, and campaign optimization is required. Experience within the healthcare or medical device industry is required.
• Technical Skills: Proficiency with Adobe Creative Suite, Canva, WordPress, Google Analytics, Google Ads, LinkedIn Ads, Facebook Ads, marketing automation platforms, and Microsoft Office Suite is required.
• Skills & Attributes: Strong communication, project management, creative, and analytical skills with the ability to manage multiple priorities, collaborate across teams, and deliver high-quality marketing campaigns are required.