Digital Marketing Specialist

Key Responsibilities

• Social Media & Engagement: Manage, curate, and schedule organic content across retailers' social media channels. Build and execute targeted paid Meta (Facebook/Instagram) ad campaigns to drive local store traffic and community engagement.
• Programmatic & Multi-Channel Advertising: Set up, monitor, and optimize localized programmatic media campaigns, including Connected TV (CTV), Geofencing, Display Ads, and local SEO strategies.
• Mobile Marketing: Develop, write, and launch SMS/texting marketing campaigns to drive immediate weekly sales and customer loyalty.
• Content Creation: Utilize Canva to create visually appealing, brand-aligned graphics and assets for social media and digital ads.
• Account Management & Internal Sales: Actively consult with independent retailers to pitch and sell AWG’s digital solutions portfolio, including new websites, digital coupon integration, online shopping/e-commerce setups, and interactive weekly circulars.
• Retailer Consultations: Occasionally travel across the tri-state territory (KS, MO, OK) to meet store owners, understand their unique market needs, and present tailored marketing packages.
• Analytics & Reporting: Consolidate, analyze, and interpret monthly performance data across all social and programmatic media channels. Deliver clear, actionable monthly analytics reports to retailers, demonstrating ROI and providing strategic recommendations for future growth.

Qualifications & Skills

• Experience: 2–4 years of experience in digital marketing, agency account management, or a related role. Experience in retail, grocery, or CPG (Consumer Packaged Goods) is a major plus.
• Programmatic & Digital Expertise: Hands-on experience with Meta Ads Manager, programmatic advertising platforms (CTV, Display, Geofencing), and a solid understanding of localized SEO.
• Design Savvy: Functional proficiency in Canva for quick-turnaround graphic creation.
• Communication & Presentation: Strong public speaking and presentation skills; ability to translate complex digital analytics into simple, business-minded language for retailers.
• Travel Readiness: Willingness to travel up to 25% within the KS, MO, and OK territory for store visits, grand openings, and regional trade shows.
• Adaptability: A self-starter mentality capable of managing multiple retail accounts simultaneously in a fast-paced environment.

Benefits

• Medical, Dental, & Vision Insurance
• Health Savings Account
• Dependent Care Flexible Spending Account
• Paid Vacation, Holiday, and Sick Time
• 401(k) with 4% match along with 3 other contributions
• Tuition Reimbursement
• Basic & Supplemental Life and AD&D
• Employee Assistance Program
• Short-Term and Long-Term Disability
• Wellness Program
• Yearly Holiday Bonus