Digital Marketing Specialist
About the role
The Digital Marketing Specialist plays a crucial role in APTIM’s Corporate Marketing & Communications team, supporting integrated campaigns across various digital channels to build brand awareness, strengthen business development efforts, and generate leads.
Responsibilities
- Support the execution and optimization of integrated marketing campaigns across email, web, social media, paid media, events, and digital platforms.
- Collaborate with business units, SMEs, business development teams, and Marketing & Communications leadership to support marketing and business objectives.
- Aid in lead-generation and nurture marketing initiatives, including email workflows, landing pages, webinars, retargeting campaigns, social campaigns, and content syndication efforts.
- Assist in funnel-based marketing initiatives by helping align content and campaigns to audience needs, engagement stages, and conversion opportunities.
- Coordinate and implement ABM and targeted audience campaigns.
- Create, edit, and optimize digital marketing content across formats, including website copy, landing pages, email campaigns, blogs and articles, social media content, case studies, promotional assets, and short-form multimedia content.
- Maintain awareness of evolving digital marketing trends, AI advancements, content formats, audience behavior, and platform changes.
Qualifications
- Bachelor’s degree in marketing, communications, journalism, public relations, business, or a related field.
- 3-5 years of experience in digital marketing, marketing communications, content marketing, campaign execution, or related roles.
- Experience in the AEC, environmental, energy, infrastructure, or professional services sectors is a plus.
- Experience working in fast-paced, collaborative, or lean-team environments where adaptability and self-direction were required.
- Familiarity with funnel-based marketing, lead generation concepts, customer journeys, and account-based marketing (ABM).
- Strong creative judgment and understanding of modern digital content best practices.
- Familiarity with modern marketing technology ecosystems, including CRM systems, marketing automation platforms, CMS platforms, analytics tools, social media publishing tools, AI platforms, and creator-focused applications.
- Practical experience using generative AI tools within marketing workflows and an understanding of prompt engineering best practices.
- Experience with modern creator and content production tools, such as video editing, audio editing, podcast support, or multimedia content production is a plus.
- Basic understanding of HTML and website formatting is a plus.
- Proficiency with Microsoft Office suite (Word, Excel, PowerPoint, SharePoint) and additional proficiencies with Microsoft applications (Power Automate, Forms, Planner) is a plus.
Professional Development & Cross-Training
The Digital Marketing team operates as a cross-trained execution unit, and team members are expected to continuously expand their capabilities across digital marketing disciplines, platforms, and workflows. Training and development plans are tailored based on existing experience, self-assessment discussions, operational needs, and collaborative working sessions to support ongoing growth across campaign execution, content development, digital platforms, analytics, AI-enabled workflows, and marketing operations.
Application Materials
- Resume
- Cover letter
- 5-6 work samples demonstrating digital marketing, content creation, campaign execution, multimedia content, analytics/reporting, or AI-assisted marketing work.
- Portfolio links or examples of multimedia/social content are encouraged.
About APTIM
APTIM enhances the quality of the environment, wellbeing of people, resilience of communities, and opportunity for employees to make a difference, not just a living. A leading professional solutions firm, we specialize in environmental, sustainability, resilience, and infrastructure solutions. Our team of experts provide these integrated solutions for forward-thinking government agencies, commercial and industrial clients, and energy customers. Together, we create sustainable and resilient communities for all.
What You Can Expect From APTIM
- Work that is worthy of your time and talent
- Respect and flexibility to live a full life at work and at home
- Dogged determination to deliver for our clients and communities
- A voice in making our company better
- Investment into your personal and professional development
Pay Range
A good faith estimate of the current pay range for this position is $36.00 to $40.87 per hour. Compensation depends on several factors including: experience, education, key skills, geographic location of the position, client requirements, external market competitiveness, and internal equity among other employees within APTIM.
Employee Benefits
APTIM CORP is committed to providing an extensive range of benefits that protect and promote the health and financial well-being of our employees and their families through the APTIM Benefits Marketplace. Medical, vision, and dental insurance: Through the marketplace, our employees can choose benefits from five metallic levels and several carriers to find the right benefits that work for them in their location. Company paid and optional Life insurance Short-term and long-term disability insurance Accident, Critical Illness, and Hospital Indemnity coveragePaid holidays, vacation, and sick leave (eligibility based on company policy and applicable law)401(k) APTIM offers three 401k plans through the Aon Pooled Employer Plan (PEP). The specific plan you are eligible for depends on the business unit you are in. The details of the largest plan are found here: APTIM 401(k) Guide