Digital Marketing Specialist

Duties And Responsibilities

• Develop and Execute Digital Marketing Strategies
• Build and implement data-driven social media and digital content strategies that align with company goals and drive measurable outcomes.
• Conduct research to understand trending topics, audience demographics, and competitor strategies, using insights to inform content and SEO tactics.
• Work with the team to identify new digital opportunities for promoting our products and services.

Social Media Management and Content Development

• Create and maintain a robust social media calendar, publishing engaging content, visuals, and videos that highlight our unique fabrication process and artistry.
• Maintain an active, consistent presence on all relevant social platforms, increasing follower engagement and brand visibility.
• Track and analyze social media performance metrics; adjust campaigns to optimize engagement and reach.

SEO and Website Optimization

• Develop and implement SEO strategies to increase website traffic, improve search engine rankings, and drive qualified leads.
• Collaborate on website structure, content, and user experience, ensuring alignment with SEO best practices and brand messaging.
• Work with design teams to produce SEO-friendly web content, landing pages, and blog posts that strengthen our brand's online presence.

Client Engagement and Digital Content Creation

• Design digital brochures, client information packs, sample boards, and other media assets to enhance client engagement.
• Engage with prospective and current clients on social media, responding to comments and messages to foster positive relationships.
• Represent the company in online events, digital forums, and virtual client engagements, showcasing our craftsmanship and expertise.

Marketing Analytics and Reporting

• Monitor and report on digital campaign performance, SEO metrics, social engagement, and conversion rates.
• Use analytics tools to assess campaign success, identifying improvement opportunities and adapting strategies based on data.

Community and Employee Engagement

• Organize virtual events, webinars, and social media initiatives to boost brand engagement and build a positive company image.
• Support employee advocacy programs that increase company visibility on social media through employee participation.

Qualifications

• Proven experience in digital marketing, social media management, and SEO, with a strong focus on storytelling and content creation.
• Proficiency in social media platforms, SEO tools, Google Analytics, and digital advertising.
• Excellent communication and collaboration skills for cross-departmental work.