Digital Marketing Specialist

We are looking for a Digital Marketing Specialist to own the majority of the marketing funnel for our company. The ideal candidate has 3-5 years of experience and will manage our website and social media accounts by implementing strategies and tactics.

Responsibilities

• Research market to discover new trends and technologies in order to improve marketing
• Manage digital marketing channels, including email marketing and social media accounts
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
• Collaborate and work closely with various business units: IT, Technical Team, Digital Marketing & Sales teams
• Design & monitor sales campaigns in line with the company strategy & targets
• Manage Google Ads campaigns & Google Analytics accounts
• Handle web requests in WordPress and edit HTML, CSS pages
• Design campaigns to increase sales through e-commerce channels
• Design, develop, and maintain graphics and layouts for the website
• Brainstorm and collaborate with team members on concept development
• Work closely with stakeholders and product marketing to complete projects, then optimize using data

Requirements

• Bachelor’s or master’s degree in Marketing, Media, or Communication
• Extensive experience and knowledge of Google AdWords, Google Analytics, Bing Ads, LinkedIn & Facebook Ads
• Experience within an e-commerce or direct-to-consumer company, or an agency
• Excellent usage of MS Office Tools
• 3+ years’ experience with Adobe Illustrator and Photoshop
• Google AdWords & Analytics Certifications (preferred)
• Knowledge of creating/editing videos for advertisements
• Experience using WordPress, SEO, CSS & HTML; JavaScript and PHP are a plus

About Us

To learn more about us and what we do, visit our website: www.ak-ted.com.

Language requirements: Turkish and English. Location: Istanbul.