Digital Marketing Specialist - Account Manager

About the Role

WebFX is seeking a candidate for our Marketing Account Management team. The ideal candidate has a bachelor's degree, 1‑2 years of experience in SEO/digital marketing, and is excited about working with clients in an agency setting. Existing experience in marketing is expected, and additional training will be provided on the job.

Qualifications

• Education: A bachelor's degree (all majors welcome) with a GPA of 3.4 or above.
• Related Experience and Skills:
  • Minimum of 1 year experience in SEO/digital marketing, or 2 years in a marketing role.
  • Outstanding customer service skills.
  • Strong verbal and written communication skills.
  • Presentation skills.
  • Experience at a marketing/advertising agency (a bonus).
• Tools/Technical Skills:
  • Excel/Google Suite.
  • Confident familiarity with using AI tools.
  • General knowledge of SEO and AI search visibility.
  • General knowledge of Google Ads and Analytics.
  • General knowledge of HTML.
• Qualities and Traits:
  • Interest in the web and new technology.
  • Professional, dependable, and self‑motivated.
  • Pride in delivering high‑quality results.
  • Works with urgency and enjoys getting things done.
  • Proactive problem‑solver.
  • Lifelong learner eager to stretch and grow skills.
  • Creative and analytical thinker who uses data to make decisions.

Responsibilities

• Client Relationship Management (≈40% of the day): Serve as the primary point of contact for a dedicated portfolio of clients, providing industry insights and recommendations, and building long‑lasting, trust‑based relationships to maintain world‑class retention rates.
• Marketing Campaign Strategy & Execution (≈35% of the day):
  • Develop and execute data‑driven digital marketing strategies, including SEO, AI Search Visibility, and PPC, aligned with client objectives.
  • Manage significant paid‑search budgets across top‑tier search engines, optimizing for maximum ROI and exceeding performance targets.
  • Optimize client websites for on‑page SEO and direct the design of web pages and other content, ensuring functionality and up‑to‑date content.
• Performance Analysis & Reporting (≈15% of the day):
  • Analyze campaign performance data in Google Analytics and RevenueCloudFX to identify trends, insights, and optimization opportunities.
  • Interpret web analytics, demographic data, market research, and buyer behaviors, updating strategies accordingly.
  • Calculate ROI and prepare regular reports that translate findings into actionable recommendations.
• Marketing Research & Testing (≈10% of the day):
  • Lead keyword research and competitive analysis to identify emerging trends.
  • Spearhead A/B and usability testing, using data‑driven insights to improve conversion rates and user experience.

Benefits

• Comprehensive, on‑the‑job training and career development (foundational hard‑skill training, advanced sessions from industry experts, regular Lunch‑and‑Learns).
• Clear upward promotional path (Digital Marketing Analyst → Digital Marketing Consultant → Lead Internet Marketing Consultant → Sr. Internet Marketing Consultant).
• In‑person experience at our riverside campus in Harrisburg, PA, with opportunities for evolution as tenure grows.
• Vibrant company culture recognized as Pennsylvania’s Best Place to Work (10 times).
• Merit‑based promotions and internal advancement.
• Flexible schedule: start between 8 am–10 am.
• Health, vision, dental, and supplemental insurance options (including HSA/FSA with matching).
• Company 401(k) matching up to 4%.
• Generous PTO, new‑parent support, and “paw‑ternity” leave.
• Technology & equipment provided (≈$1,500 tech set‑up plus personal desk fund).
• 24/7 on‑site gym, free FitBit, fitness challenges, and Headspace account.
• Office perks: complimentary coffee bar, tea bar, pet‑friendly spaces, casual dress, surprise catered meals.
• Opportunities to give back: charitable donation matching, local volunteer events, #FXBuilds program impacting over 15,000 people.
• Additional perks: home‑buyer program, profit sharing, green‑commute benefits.

Compensation

Negotiable.

Schedule

Flexible start time between 8 am and 10 am, with a full‑time, in‑office schedule at the Harrisburg, PA campus.