Digital Marketing Specialist - Account Manager

About the role

We are seeking a Digital Marketing Specialist - Account Manager to join our dynamic team. This is a client-facing position where you will work directly with clients, optimize their websites, manage paid search campaigns, and provide comprehensive digital marketing services.

Responsibilities

• Work directly with a portfolio of clients as their direct point of contact at WebFX, educating them through clear communication, and helping them achieve their goals.
• Work to maintain our world-class client retention rate by developing and fostering long-lasting client relationships.
• Optimize client websites for search engines (on-page SEO).
• Manage significant paid search budgets on top-tier search engines (Google, Bing, etc.).
• Create and manage paid search campaigns.
• Perform keyword research for both SEO and PPC campaigns.
• Calculate ROI and prepare monthly digital marketing campaign reports.
• Direct the design of web pages and other content, ensuring all web functionality is operating properly and all content is up-to-date.

Requirements

• A Bachelor’s Degree
• Minimum of 1 year experience in SEO/digital marketing, or 2 years experience in a marketing role
• Outstanding customer service skills, in any industry
• General knowledge of SEO
• General knowledge of Google Ads and Google Analytics
• General knowledge of HTML

Qualifications

• Related Skills and Experiences
• GPA above 3.4

Skills

• An interest in the web and staying up-to-date on new and developing technologies
• A professional, dependable, and independent worker with a strong work ethic
• A proactive, creative problem-solver who faces challenges with a can-do mindset
• Solid analytical skills and a knack for making data-driven decisions
• Able to work with a sense of urgency and consistently meet deadlines
• An outstanding communicator and possesses strong interpersonal skills
• A lifelong learner who loves to grow and stretch outside of their comfort zone

Benefits

• Opportunities to learn and train with our team
• In-person experience alongside our team of industry experts
• Flexible schedule (start your day between 8 and 10 am)
• Pet-friendly office
• Profit sharing (150% Company Match Of Personal Charity Donations)
• FXBuilds program to positively impact 10,000 people around the world by 2024
• Supplemental insurance
• Employee wellness program, including a free Fitbit and fitness challenges
• Personal desk fund
• Green commute benefits
• Pawternity leave
• Merit-based promotions (we promote from within, you will move up and grow here!)

Pay

Negotiable

Schedule

Based fully on-site at our office in York, PA, with potential for remote work as you advance in your career tenure.

Benefits

• 100% Company Match 401K (up to 4%)
• Generous Paid Time Off
• Humanitarian Trips
• Health/Vision/Dental Coverage
• New Parent Support
• Dress Code: Casual
• Home Buyer Program
• Personal Desk Fund
• Green Commute Benefits
• Pawternity Leave

Why Choose WebFX?

• We've been named the Best Place To Work in Pennsylvania 9 times
• We have offices in multiple locations around the world
• Entry-level roles - over 90% of our openings are open to brand new college grads
• Flexible schedule (start your day between 8 and 10 am)
• Love animals? Cool, so do we! That's why we have a Pet Friendly Office
• Profit Sharing (150% Company Match Of Personal Charity Donations)
• FXBuilds program to positively impact 10,000 people around the world by 2024
• Supplemental insurance
• Employee wellness program, including a free Fitbit and fitness challenges
• Love to learn? You sound like an FXer! FXLearns Library with hundreds of personal and professional growth books
• Humanitarian Trips
• Health/Vision/Dental Coverage
• New Parent Support
• Dress Code: Casual
• Home Buyer Program
• Personal Desk Fund
• Green Commute Benefits
• Pawternity Leave
• Merit-based promotions (we promote from within, you will move up and grow here!)
• The opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients