Digital Marketing & Outreach Specialist

About the role

The client seeks a Digital Marketing & Outreach Specialist to support two growing healthcare-focused brands serving seniors and their families. The role involves content creation, social media management, local SEO, email marketing, CRM management, and relationship-building outreach.

Responsibilities

• Plan, create, and publish engaging content across Facebook, Instagram, LinkedIn, and TikTok.
• Maintain a consistent content calendar and posting schedule.
• Create content tailored to different audiences, including families, patients, referral partners, and community members.
• Utilize AI tools such as Claude (or similar platforms) to draft, repurpose, and scale content production.
• Produce and coordinate short-form videos, social media graphics, captions, blog content, email copy, and promotional materials.
• Ensure all content remains accurate, professional, and aligned with brand standards.
• Optimize and maintain Google Business Profiles and local business listings.
• Manage local SEO initiatives, including citations, listing consistency, online reviews, and local ranking performance.
• Improve visibility for high-intent local search terms.
• Monitor online reputation and respond to reviews professionally.
• Track and report local search performance metrics.
• Build and execute segmented email marketing campaigns for different audience groups.
• Develop targeted messaging and calls-to-action based on audience needs.
• Monitor open rates, click rates, and campaign performance.
• Continuously optimize campaigns based on results and engagement data.
• Maintain accurate CRM records and ensure contact information remains current.
• Manage and reconcile contact databases within CRM platforms and Excel spreadsheets.
• Track outreach activities, meetings, calls, and campaign interactions.
• Organize contacts through proper segmentation and tagging for reporting and marketing purposes.
• Conduct outbound outreach to referral sources, healthcare providers, facilities, and community partners.
• Schedule appointments and introductions with qualified referral partners.
• Follow up consistently to nurture relationships and support business development efforts.
• Maintain detailed records of outreach activities and pipeline progress.

Requirements

• Proven experience in digital marketing, social media management, outreach, lead generation, appointment setting, or a related role.
• Previous virtual assistant experience is preferred but not required.
• Experience working with healthcare, home health, senior care, assisted living, or referral-based industries is highly preferred.
• Experience using AI content tools such as Claude, ChatGPT, or similar platforms is strongly preferred.
• Familiarity with CRM systems, email marketing platforms, and Excel spreadsheets.
• Experience with local SEO tools such as BrightLocal or comparable platforms is a plus.
• Basic graphic design and video editing experience using Canva, CapCut, or similar tools is preferred.
• Must be proficient in speaking and writing English very clearly.
• Must have relevant work experience.
• Be able to submit an NBI clearance and/or Local Police Clearance background check before onboarding [mandatory]
• Must be available for video meetings with your camera on (when needed)

Benefits

• Dedicated HR & Contractor Support Team
• Premium VPN Access (Optional)
• Top 1% VA Performance Training
• Client-Approved U.S. Holidays
• Client-Approved Paid or Unpaid Time Off
• Access to Tools & Resources
• Optional Performance-Based Incentives