DIGITAL MARKETING OFFICER @ BACKBONE TANZANIA COMPANY LIMITED

About the role

The successful candidate will be responsible for conceptualizing, executing, and optimizing digital marketing strategies to drive brand awareness and customer engagement. You will manage various digital touchpoints, ensuring that marketing efforts align with overarching sales objectives and translate into measurable growth for the business. This role demands a proactive individual capable of navigating the dynamic digital landscape to reach target audiences effectively.

Responsibilities

• Oversee social media platforms
• Manage digital advertising budgets
• Generate high-quality content that resonates with the intended market
• Monitor website performance
• Interpret analytics to inform future strategies
• Maintain open lines of communication with potential customers via various digital channels
• Shape the digital footprint of the organization in Kibaha and surrounding regions