Digital Marketing Manager - Year Round - Full Time

We need to output HTML fragment with sections: About the role? Actually we have a description: "Year Round Steamboat- Ski Town, U.S.A. ® is known as the friendliest mountain destination..." That's about the company. Could be "About the role"? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We need to include sections only when posting has real, specific content. We have content about benefits, responsibilities (essential duties), qualifications (education, experience), skills (preferred skills), pay (salary range), schedule? Not explicit schedule but maybe "Position requires working weekends and holidays as needed" could be schedule. Also physical requirements maybe not needed. We'll include sections: About the role? Could be a brief intro about the role: "Position Summary ..." That's about the role. So we can have

About the role

with paragraph(s) containing position summary. Responsibilities: essential duties list. Requirements: maybe education requirements? Or "Education Requirements". Could be under Requirements. Qualifications: maybe combine education and experience? But we have "Preferred Skills" separate. We'll follow typical: Responsibilities, Requirements (education), Qualifications (experience?), Skills (preferred skills), Benefits, Pay, Schedule. We must not repeat job title as heading. No Job ID. We must remove boilerplate: EEO, legal, application instructions, etc. Remove duplicated lines. We must preserve all substantive information. Let's extract content. Company intro: "Year Round Steamboat- Ski Town, U.S.A. ® is known as the friendliest mountain destination on the planet, thanks to our western heritage and welcoming staff. We pride ourselves on hiring the best employees and providing the best experience in the industry. Our culture is supportive, challenging, passionate and committed and we believe that diversity makes us stronger. We are looking for unique individuals who exemplify these qualities and care about each other, our mission, our environment, and our communities." That's about company, could be part of About the role? Might be better as a brief intro before role summary. We'll include in About the role paragraph. Position Summary: "The Digital Marketing Manager leads digital marketing strategy and execution for Steamboat Resort, with responsibility for paid media, digital channels, and Go-To-Market orchestration. They bring experience in digital marketing, paid media, CRM, website and app strategy, guest segmentation, business strategy, and team leadership, with a strong understanding applying the Steamboat brand across digital channels." Essential Duties: list bullet points under headings: Team Leadership & Development, Digital Strategy & Channel Leadership, Media Management, Brand Fluency & Collaboration, Marketing Operations. We need to capture each duty as bullet. Let's extract each bullet: Team Leadership & Development: - Lead and develop the digital marketing team - establish clear priorities, goals, and accountability; coach direct reports; and build a high-performing, increasingly self-sufficient team of digital channel leaders. - Provide strategic and operational leadership across digital channels - translate business and product priorities into digital action, guide channel strategy and execution, and develop specialists' abilities to make independent strategic decisions. - Partner across Marketing - collaborate with peer Marketing Managers and the Director of Marketing to align priorities, identify opportunities and risks, incorporate digital considerations into broader marketing decisions. Digital Strategy & Channel Leadership: - Guide Digital Strategy & Channel Performance - Lead CRM, email, web, & app strategy; ensure specialists understand business needs, digital trends, guest behavior, and channel opportunities; and guide priorities and optimization to improve performance. - Translate Insights into Action - Use marketing analytics, channel and partner insights to identify opportunities, make decisions, and optimize digital activity toward business results. - Stakeholder Alignment - Collaborate with Steamboat and Alterra Mountain Co. partners to guide digital platform decisions, communicate implications, and support implementation while protecting the guest/user experience. Media Management: - Own Paid Media Strategy & Performance - Lead the strategic direction, briefing, execution, optimization, and measurement of $1.0 - $2.5M in paid media campaigns each fiscal year, using contracted media buying and creative resources as executional extensions of the Steamboat Marketing team. - Use Performance Insights - Partner with the Marketing Analytics team and external media partners to understand media effectiveness, guest trends, and business performance insights; translate findings into strategic decisions, channel optimization, and improved business results. Brand Fluency & Collaboration: - Apply Brand Strategy Across Digital Channels - Demonstrate an intimate understanding of the Steamboat brand and translate brand strategy into effective digital experiences, campaigns, and channel execution in close collaboration with the Content/Brand Marketing Manager and creative partners. - Contribute to Campaign Strategy & Activation - Bring digital, audience, and performance expertise to campaign development and ensure campaigns are effectively translated into digital channel plans and execution. Marketing Operations: - Go-To-Market Orchestration - Coordinate GTM timing, sequencing, scheduling, dependencies, and strategic alignment across Marketing Managers and channels, ensuring digital and paid media activation is aligned to broader business and marketing priorities. Preferred Skills: - 5-8 years of experience in marketing-preferably in the resort, hospitality, travel, or outdoor recreation industries. - 2-5 years of experience leading a team - with a proven track record of high levels of retention and engagement - Demonstrated ability to apply brand strategy across digital channels. - Experience managing digital channels - paid media, website, email, & app. - Experience in audience segmentation, and customer journey strategy. - Highly organized with strong relational skills and the ability to manage multiple moving projects simultaneously. - Proficiency in Sitecore, Adobe Creative Suite, Figma, ClickUp, Adobe Analytics, and Microsoft Suite. - Intermediate skiing or snowboarding ability. Education Requirements: - Bachelor's degree in Marketing, Business, Communications, Journalism, or a related field. Pay: - Steamboat Springs area base salary pay range: $74,000 - $82,000 - This is a salaried exempt position and is not subject to overtime pay Schedule: - Position requires working weekends and holidays as needed Benefits: we have a big list. Let's extract benefits paragraph: "BESIDES WORKING SOMEWHERE AWESOME, WHAT'S IN IT FOR YOU? Free Alterra Mountain Pass for all eligible employees and eligible dependents for winter and summer, and a free IKON Pass to eligible employees*Discounted skiing and riding for friends and family of eligible employees*Vacation and Sick Time policies for eligible employees* to rest, relax and rechargeGenerous discounts on outdoor gear, apparel, rental cars, etc.Medical, dental, vision, life, AD&D, short term & long-term disability insurance, EAP, HSAs, FSAs, and more for Year Round, Flex Year Round, & Season-to-Season Employees.Apex-MEC (minimum essential coverage) plan available to all seasonal employees without an offer of major medical coverage. This plan helps cover preventive visits, urgent care visits, Free Telehealth, Limited Hospitalization, Prescription Drug Benefits and Free Multilingual Behavioral Health.401(k) plan with generous company matchDiscounted tuition with partner online university for all Alterra Mountain Company employees to further their educationPaid parental leave of up to 6 weeks for eligible employees*Free regional bus pass Click HERE for more information on our employee benefits!" We need to preserve all substantive information. We'll format as bullet list. Also note there is a link to Social Responsibility: "For information on Steamboat Ski & Resort Corporation's Social Responsibility work including our Diversity, Equity, & Inclusion actions, please see our webpage at https://www.steamboat.com/doinggood." This is maybe not essential but could be considered boilerplate? It's not EEO but still maybe optional. The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. This is not exactly those; it's a link to social responsibility. Might be considered extra but not required. I'd keep it? It's not essential to job. Might be considered extra but not prohibited. Safer to omit as it's not core job info. The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. This is substantive about company's social responsibility. Might be considered part of company info. But we already have company intro. Could include as a paragraph under About the role? Might be okay. However it's a link; we can include as a paragraph. Also there is "Application Deadline: Recruiting timelines vary by position, however, all Steamboat Ski & Resort Corporation positions accept applications for a minimum of 4 days from the posting date listed above. This position is open and still accepting applications." That's application instructions; we should remove. Also "This job description is not an express or implied contract..." etc. Remove. Also "Steamboat Ski & Resort Corporation and its affiliates are equal opportunity employers..." Remove EEO. Also "Physical Requirements" etc. Might be considered requirements but not asked for. Could be omitted? It's substantive but not under specified headings. Could be included under Requirements? But we have Education Requirements separate. Physical requirements maybe not needed. The instruction: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text. We have physical requirements content; we could include under Requirements or a separate section like "Physical Requirements". But not in the list of allowed headings. The allowed headings are examples; we could still use other headings? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It suggests we should use those headings; not mandatory to limit to those but likely they expect those. We'll stick to those. Thus we can put physical requirements under Requirements or Qualifications? Probably Requirements. We'll create sections: About the role: includes company intro + position summary. Responsibilities: essential duties bullet list. Requirements: education requirements + physical requirements? Could also include "Must be at least 18 years of age" etc. We'll include those. Qualifications: maybe experience? But we have Preferred Skills separate. Could treat "Preferred Skills" as Skills. Qualifications could be education + experience? But we already have education under Requirements. Let's follow: Requirements = education + physical requirements + maybe experience? But we have experience in Preferred Skills. We'll put experience under Skills? Actually Preferred Skills includes experience. We'll put Skills = Preferred Skills (including experience, technical proficiencies, skiing ability). Qualifications could be empty? Better to have Qualifications = Education Requirements? But we already used Requirements for education. Let's think: typical job postings: Responsibilities, Requirements (education, experience), Qualifications (maybe certifications), Skills (technical). But we can adapt. We have Education Requirements (Bachelor's degree). We have experience (5-8 years, 2-5 years leading team). We have technical proficiencies (Sitecore, etc). We have skiing ability. We could make: - Requirements: Education + Experience (years) + maybe physical? But we have physical requirements separate. - Skills: Technical proficiencies + skiing ability + soft skills (organized, relational, manage multiple projects). - Qualifications: maybe none. But we need to avoid empty sections. Let's decide: Section About the role: company intro + position summary. Section Responsibilities: essential duties. Section Requirements: Education Requirements + Physical Requirements (age, lift, skiing ability? Actually skiing ability is also in Preferred Skills; but we can keep physical requirements: age, lift, sit, operate computer, walk/talk/see/hear, etc.) Section Skills: Preferred Skills list (including experience, technical proficiencies, skiing ability, soft skills). Section Benefits: benefits list. Section Pay: salary range + exempt status. Section Schedule: weekend/holidays requirement. We must not repeat job title as heading. Now craft HTML. We'll need to escape any special characters? Not needed. We'll produce:

About the role

Year Round Steamboat- Ski Town, U.S.A. ® is known as the friendliest mountain destination on