Digital Marketing Manager - Observability Business Unit

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals
• Plan multi-channel campaigns across paid social, targeted display, content syndication and 3rd Party
• Define KPIs, budgets, and channel mix to optimize performance and ROIC
• Lead DG and ABX campaign execution from concept through optimization and scaling
• Manage paid media campaigns (Google Ads, LinkedIn, programmatic, etc.)
• Partner with campaigns, content, creative, and web teams to launch integrated campaigns

Performance & Analytics

• Monitor campaign performance (Account engagement/reach, CTR, CVR, CPL, ROAS, pipeline contribution)
• Analyze data using tools such as GA4, Tableau, or similar analytics platforms
• Identify optimization opportunities and run A/B tests (creative, audience, landing pages)

Budget & Resource Management

• Own digital marketing budget allocation and optimization
• Manage vendor relationships and finance workflows
• Ensure efficient spend and maximize marketing KPIs

Cross-Functional Collaboration

• Work closely with product marketing, sales, analytics, and demand gen teams
• Align campaigns with broader go-to-market and pipeline goals
• Coordinate with external agencies and internal stakeholders

Continuous Optimization & Innovation

• Stay current on digital trends, platform updates, and emerging technologies
• Test new channels, tactics, and automation tools (AI, personalization, etc.)
• Improve funnel performance and conversion rates through experimentation