Digital Marketing Manager – Milea Truck Sales & Leasing

Location: 885 E. 149th Street, Bronx, NY 10455

Pay

Base salary $65,000 – $85,000, plus up to $2,000 per month in bonuses.

Benefits

• 100% company‑paid health insurance
• Life insurance
• 401(k) retirement plan
• Paid time off
• Employee discounts
• Career advancement opportunities

About the role

Milea Truck Sales & Leasing is seeking a hands‑on Digital Marketing Manager to lead paid advertising, SEO, website strategy, social media, and lead generation for its commercial truck business. The role focuses on generating qualified leads, truck sales opportunities, service appointments, parts business, and measurable revenue for a clientele that includes commercial truck owners, fleets, contractors, transportation companies, and other businesses throughout the New York metropolitan area.

Responsibilities

• Manage and optimize Google Ads/PPC campaigns for truck sales, service, parts, and used inventory.
• Lead SEO and local SEO strategy to improve organic visibility and lead generation.
• Manage website content, landing pages, calls‑to‑action, and conversion tracking.
• Build campaigns that generate qualified truck buyers, service appointments, and parts opportunities.
• Promote new and used inventory, specialty trucks, service specials, and fleet‑focused offers.
• Manage social media content across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Create basic photo, video, truck walk‑around, promotional, and customer‑focused content.
• Track lead sources, cost per lead, conversion rates, ROAS, appointments, sales, and revenue.
• Provide clear reporting on marketing efforts and their impact on business results.

Requirements

• 3+ years of hands‑on digital marketing experience.
• Strong Google Ads/PPC experience.
• Working knowledge of SEO and local SEO.
• Experience with Google Analytics/GA4, Search Console, and conversion tracking.
• Experience managing websites, landing pages, and lead‑generation campaigns.
• Strong analytical, organizational, and communication skills.
• Comfortable creating basic photo, video, and social media content.
• Proven ability to measure marketing performance and connect campaigns to leads and revenue.
• Automotive, heavy‑duty truck, transportation, fleet, equipment, or B2B marketing experience is strongly preferred.
• Understanding of the difference between marketing activity (clicks, impressions) and marketing results (qualified leads, appointments, sales, revenue).