Digital Marketing Manager

About the Role

This is a contract or contract-to-hire position requiring approximately 30-40 hours per week. The role involves managing and optimizing digital marketing campaigns, with a preference for on-site presence and periodic site visits to maintain familiarity with communities and team operations. A hybrid schedule may be considered for the right candidate.

Responsibilities

• Manage and optimize Google Ads and Meta/Facebook advertising campaigns.
• Oversee social media channels and SEO (Search Engine Optimization) efforts.
• Implement AEO (Answer Engine Optimization) strategies.
• Analyze campaign performance and KPIs.
• Monitor metrics such as lead generation and ad placement effectiveness.
• Coordinate with an existing Canadian marketing partner that creates ad content.

Requirements

• Strong digital marketing experience focused on paid search, paid social, SEO, analytics, and reporting.
• Ability to interpret data and provide actionable insights.
• Experience with Adobe Creative Suite and Microsoft Office.
• No traditional graphic design, photography, videography, or extensive content creation background required.

Qualifications

• College degree preferred but not mandatory; exceptional experience can outweigh education requirements.
• Proficiency in Google Ads, Meta Ads, SEO, and AEO.

Schedule

Approximately 30-40 hours per week, with a preference for on-site presence and periodic site visits. Hybrid arrangements may be considered.