Digital Marketing Manager
Delaware North is hiring a Digital Marketing Manager to join our team in Buffalo, New York. In this hands-on role, you’ll lead the delivery and optimization of digital experiences with a focus on digital production, website development, and platform integration.
About the role
You will work across marketing, IT, and creative teams to ensure websites and digital assets are built, launched, and continuously enhanced to support performance goals and drive revenue. We’re looking for someone who thrives in a fast-paced environment, bringing structure to complex digital projects while ensuring seamless execution across systems, tools, and channels.
Responsibilities
- Support the implementation and maintenance of Google Analytics
- Collaborate with the Data and Analytics team to leverage data for driving successful business decisions and digital experiences
- Ensure the effectiveness and productivity of digital marketing efforts, including web, email marketing, social media, and digital content
- Verify that all content is on-brand, consistent, and optimized for search and social promotion
- Identify new and effective ways to distribute content and ensure maximum return on investment
- Monitor trends in web and social media and incorporate them to increase user engagement and content effectiveness
- Analyze online statistics and website analytics, and use this data to maximize digital efforts
- Troubleshoot HTML/CSS formatting and rendering issues
- Design dashboards in Tableau or Google Data Studio and technically optimize on-site performance
- Apply QA practices and use email/web testing tools
- Work with UTM tracking, data flows, segmentation, and analytics fundamentals
- Use SQL, AMPscript, or scripting logic for dynamic content
- Conduct A/B testing and manage digital assets using Adobe Creative Cloud, Figma, or digital asset management tools
- Integrate web and e-commerce hosting environments and payment gateways
- Ensure compliance with CAN-SPAM, GDPR, CCPA, ADA, PCI, and fraud detection tools
Requirements
- Bachelor’s degree required
- Experience directing digital marketing from a strategy and oversight level
- Broad consumer-level marketing experience with strong knowledge of systems and tools, including content management systems, databases, email marketing platforms, website development, e-commerce systems, and digital asset management systems
- Experience with graphic design elements, video development and production, and digital content development
- Familiarity with Adobe Creative Cloud, Figma, or digital asset management tools
- Strong HTML/CSS skills
- Experience with Tableau or Google Data Studio for dashboard design
- Understanding of UTM tracking, data flows, segmentation, and analytics fundamentals
- Experience with SQL, AMPscript, or scripting logic for dynamic content
- Experience with A/B testing methodologies
- Familiarity with web and e-commerce hosting environments and payment gateway integrations
- Knowledge of compliance requirements, including CAN-SPAM, GDPR, CCPA, ADA, and PCI, along with fraud detection tools
Pay
Anticipated base salary range: $79,900 – $107,800 per year. In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan.
Benefits
- Medical, dental, and vision insurance
- 401(k) with up to 4% company match
- Annual performance bonus based on level, individual, company, and location performance
- Paid vacation days and holidays
- Paid parental bonding leave
- Tuition and/or professional certification reimbursement
- Generous friends-and-family discounts at many of our hotels and resorts
Schedule
Monday through Friday
About Delaware North
Delaware North is a global, family-owned company with over 100 years of history. Our operations span iconic sports arenas, national parks, casinos, and more. We offer career opportunities in restaurants, hotels, sports, gaming, operations, and retail, with a commitment to helping team members achieve their professional goals. Together, we’re shaping the future of hospitality.