Digital Marketing Manager- Gaming
Partnerverse · Indiana, United States · 1 mo ago
MarketingFull-time
Key Responsibilities
- Digital Marketing Strategy & Positioning
- Drive B2B lead generation through:
- LinkedIn Marketing (organic + paid)
- Google Ads & PPC campaigns
- Landing pages and conversion funnels
- Own campaign lifecycle: planning → execution → optimization → reporting
- Work closely with sales to improve MQL to SQL conversion rates
- Content Marketing & Thought Leadership
- Own and execute the content strategy, including:
- Case studies, blogs, whitepapers
- LinkedIn content and thought leadership
- Pitch decks and service pages
- Event & Industry Marketing
- Plan and execute marketing around gaming events, expos, and conferences (online & offline)
- Drive event-based lead generation, partnerships, and networking
- Brand & Creative Management
- Ensure consistent brand identity and messaging across all digital channels
- Collaborate with design and video teams for:
- Creatives, ad copies, reels, banners, and pitch assets
- Analytics & Performance Tracking
- Track and analyze:
- Campaign performance
- Lead quality and funnel metrics
- Website and landing page conversions
Required Skills & Experience
- Content Marketing
- Gaming
- Performance Management Systems (PMS)