Digital Marketing Manager

Role Overview

ORDR is seeking a Digital Marketing Manager to drive pipeline growth through high-impact digital demand generation. The role focuses on converting content and digital channels into a scalable pipeline engine, targeting both product-led (PLG) and sales-led (SLG) growth motions. Success is measured by qualified meetings, pipeline creation, and revenue impact rather than vanity metrics like traffic or clicks.

Key Responsibilities

• Pipeline Execution: Develop content-led strategies aligned with revenue goals across PLG and SLG motions; prioritize channel mix based on funnel impact.
• Content Strategy: Own the strategy for long-form thought leadership, campaign assets, landing pages, and content hubs designed to drive conversion.
• Campaign Orchestration: Execute multi-channel programs (owned, earned, paid) including nurture flows and account-based marketing (ABM) initiatives.
• Sales Partnership: Collaborate with SDRs and sales leaders to address engagement gaps, surface signals, and support deal acceleration.
• Optimization: Continuously optimize digital experiences and lifecycle programs to improve conversion rates and reduce drop-off points.
• AI Integration: Experiment with AI tools to enhance content creation, personalization, reporting, and operational efficiency.

Requirements

• Experience: 5–7+ years in digital marketing, content marketing, or demand generation within B2B SaaS.
• Track Record: Proven ability to generate qualified meetings, pipeline, and revenue through digital programs.
• Methodology: Experience operating across product-led and sales-led go-to-market motions.
• Skills: Strong background in content strategy, marketing automation, and close collaboration with sales teams.
• Mindset: Curious about AI; comfortable using AI to improve development, research, and analysis; outcome-focused.
• Analytics: Data-driven thinker who understands SEO, paid media, and content synergies; able to manage complexity and iterate quickly.

Benefits

• Flexible Time Off (Work-life balance)
• Comprehensive Healthcare (Physical and mental wellness)
• Stock Options
• Physical & Mental Health Programs
• Retail & Hybrid Workforce options