Digital Marketing Manager

About The Role

Pariveda is seeking a Digital Marketing Manager to join its Market Engagement team in the Corporate Services office in Dallas. This is a collaborative, analytical, and problem-solving role focused on continuous improvement, prioritization, judgment, and decision-making. You will lead Pariveda's digital strategy across web, email, SEO/SEM, and demand generation, serving as the primary technical lead for WordPress and HubSpot.

Responsibilities

• Build and own the integrated digital marketing roadmap
• Optimize lead generation forms and nurture programs
• Oversee digital budgets
• Activate ABM account lists
• Own website governance and publishing standards
• Lead CRO across landing pages and email journeys
• Build and deploy email campaigns and automated programs
• Partner with Marketing/RevOps/Sales on MQL/SQL definitions and handoff rules
• Own martech evaluation, governance, taxonomy, reporting, and dashboards

Qualifications

• 5+ years of digital marketing experience in a B2B or professional services environment
• Strong hands-on experience with WordPress and HubSpot
• Experience with ABM, CRO, reporting/dashboarding, and martech governance
• Bachelor's degree in Marketing, Communications, Business, or a related field (or comparable experience) preferred