Digital Marketing Manager

About the role

Are you passionate about building digital marketing strategies that drive growth? Do you enjoy connecting audiences with meaningful content, optimizing campaign performance and discovering new ways to strengthen brand visibility? Are you energized by collaborating with business leaders, mentoring team members and bringing innovative ideas to life? Then Weaver wants to hear from you! This fast-growing national accounting and consulting firm is hiring a Digital Marketing Manager to lead and evolve the firm's digital marketing efforts. This role plays an important part in expanding brand awareness, driving audience engagement and supporting business growth through strategic digital marketing initiatives. The Digital Marketing Manager will partner closely with firm leadership, marketing plan managers and business development professionals to develop and execute integrated digital marketing campaigns that support practice and industry growth objectives. This individual will help shape the firm's digital marketing strategy across paid media, account-based marketing, search visibility, content promotion and other digital channels while continuously identifying opportunities to improve performance and results.

Responsibilities

• Partner with firm leadership, marketing plan managers, and business development professionals
• Develop and execute integrated digital marketing campaigns
• Shape the firm's digital marketing strategy across paid media, account-based marketing, search visibility, content promotion, and other digital channels
• Continuously identify opportunities to improve performance and results
• Expand brand awareness and drive audience engagement
• Support business growth through strategic digital marketing initiatives

Qualifications

• Bachelor's degree in marketing, advertising, communications, or a related business discipline
• 9 years of digital marketing experience
• Strong B2B marketing experience required
• Experience developing integrated digital marketing campaigns and a passion for using data-driven insights to drive measurable business results
• Experience developing and optimizing campaigns, analyzing performance metrics, and identifying opportunities for growth
• Preferred: Experience in professional services

Benefits

• Competitive health benefits: medical, dental, vision, disability, life insurance, and a 401(k) plan
• Flexible scheduled time off (STO)
• Minimum of 56 hours of sick and safe leave
• 11 holidays
• 2 scheduled recharge days
• In-house CPE and learning opportunities through the internal Learning & Development department
• Multi-faceted internal learning program including technical improvement, practice development, management/leadership training, and whole-life growth
• WeaverLEAD internal leadership coaching program to train leaders at every level
• Commitment to investing in team strength and fostering a safe, inclusive work environment that celebrates individual qualities