Digital Marketing Manager

Description

The Digital Marketing Manager supports property-level demand generation, campaign execution, website content, email marketing, light social media execution, short-form video support, reporting assistance, and day-to-day digital optimization across the portfolio.

Key Responsibilities

• Support daily updates for all digital campaigns, make approved changes, and monitor performance.
• Coordinate with agencies and partners to ensure timely task completion.
• Align digital actions with current pricing strategy, demand needs, and revenue objectives.
• Act as primary digital contact for watch list properties and community-specific marketing requests.
• Create on-page content, campaign copy, email drafts, and social messaging.
• Develop short-form video concepts and creative briefs.
• Edit for accuracy, brand voice, compliance, and clarity.
• Produce multiple versions of creative content for testing.
• Schedule and manage social media content aligned with property needs.
• Maintain social profiles and monitor engagement.
• Build, test, and send targeted email campaigns.
• Update web pages, landing pages, and forms as needed.
• Review content accuracy and escalate technical or performance issues.
• Deliver timely reporting on demand metrics.
• Aggregate, validate, and summarize performance data.
• Conduct QA checks before launches.
• Partner with Marketing leadership on press-worthy opportunities.
• Draft basic PR-support materials and repurpose approved content.

Required Qualifications

• Experience in real estate, hospitality, retail, healthcare, fitness, restaurants, home services, or multi-location/local-market businesses.
• Hands-on experience executing digital marketing tasks.
• Strong writing skills with the ability to create clear, polished, brand-aligned copy quickly.
• Comfortable using AI tools for copywriting, video scripting, content planning, campaign ideation, social content, and creative variations.
• Strong attention to detail, especially around campaign setup, links, UTM tracking, copy accuracy, brand standards, social profile accuracy, and compliance.
• Ability to move quickly, manage multiple requests, and stay organized in a fast-paced, high-volume environment.
• Strong analytical curiosity with the ability to review performance data, identify trends, and flag potential issues.
• Strong communication skills and ability to work with Marketing, Sales, Operations, agencies, vendors, and internal partners.
• Basic understanding of PR, local publicity, community storytelling, and how to translate property or brand moments into digital marketing content.
• Hands-on experience with HEAP, Google Ads, GA4, Google Tag Manager, Google Search Console, and/or similar reporting tools.
• Experience with CRM and marketing automation platforms, including email campaign creation, list segmentation, campaign tracking, and source attribution.
• Familiarity with CMS and landing page platforms, including content updates, page edits, form updates, landing page creation, and conversion path QA.
• Experience using email marketing platforms to build, test, schedule, deploy, and report on campaigns.
• Experience with social media management and scheduling tools such as Sprout Social, Hootsuite, Meta Business Suite, Later, or equivalent platforms.
• Comfort using AI tools for copywriting, video scripting, content planning, campaign ideation, social content development, creative testing, and workflow acceleration.
• Basic understanding of UTM tracking, pixels, conversion events, campaign naming conventions, tagging QA, and reporting accuracy.
• Experience with tools or workflows for monitoring local mentions, organizing PR opportunities, and repurposing approved PR content across digital channels.

Company Overview

Venterra Realty is a growing developer, owner, and operator of multifamily apartments with 90 mixed-use and multifamily communities across 22 major US cities. Over 50,000 people and more than 10,000 pets call Venterra "home"! The Venterra Team is focused on achieving excellence in serving its three major stakeholders: residents, employees, and investors. Venterra has enjoyed tremendous growth and financial success over its 24-year history. This success has been achieved through the exceptional commitment and dedication of Venterra's approximately 950 team members. Find out more about Venterra Realty and its award-winning company culture at Venterra.com . We’re thrilled to be recognized as a leading workplace with numerous prestigious awards year after year!

Accessibility

Accessibility accommodations are available on request for candidates taking part in all stages of the selection process.