Digital Marketing Manager

Responsibilities

• Developing, implementing, testing, and optimizing online advertising strategies and campaigns through Google Ads, Facebook/Instagram Ads and other mediums.
• Using Google Analytics and other analytics platforms to analyze data, set strategic key performance indicators (KPIs).
• Working closely with graphic designers and web developers to improve existing website UX/UI and manage the development of new web properties within the main site structure.
• Define and evaluate the success of digital marketing initiatives to drive conversion, traffic and appointments (Email, Social Media, PPC, SEM, SEO and other digital channels).
• Develop clear and concise results analysis reporting templates that demonstrate an understanding of digital marketing performance.
• Generate website traffic analytics dashboards and effectively present analyses to Director and CEO.
• Support the design and implementation of marketing automation based on data-driven customer behavior flags/triggers.

Requirements

• In depth knowledge of PPC
• Developing and implementing digital marketing strategies
• In depth knowledge of different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• Srong knowledge of web design procedures
• Strong understanding of Google analytics
• Strong understanding of Facebook Business Manager
• Experience building dashboards and data visualization tools
• Some graphics and HTML skills
• Ability to handle multiple projects simultaneously.

Qualifications

• Previous experience in marketing or other related fields
• Experience in a managerial role
• Strong project management skills
• Strong leadership qualities
• Deadline and detail-oriented

Benefits

• Health
• Dental
• Vision
• 401k
• PTO