Digital Marketing Manager

Frankel is a full-service strategic communications firm headquartered in Gainesville, Florida. Specializing in branding, marketing, and digital strategy, Frankel partners with organizations across financial services, higher education, healthcare, and professional services. The company helps clients connect with their audiences through thoughtful strategy, innovative creative, and measurable results. The firm fosters a collaborative culture that values kindness, creativity, and continuous learning.

About the role

The Digital Marketing Manager at Frankel develops, executes, and optimizes paid digital media campaigns, analytics infrastructure, email marketing strategies, and SEO/GEO initiatives across an assigned client portfolio. This role acts as a digital subject-matter expert, ensuring campaigns are set up effectively, performance is measured accurately, and improvements are made to meet client goals. The manager collaborates with internal teams to plan integrated digital strategies, leveraging paid media, marketing technology, and organic search to maximize client success.

Responsibilities

• Develop, launch, optimize, and report on paid digital media campaigns across social, search, and programmatic platforms
• Integrate CRM data into campaign targeting, segmentation, and optimization strategies
• Manage campaign budgets, pacing, and delivery to ensure KPIs are met efficiently
• Set up and maintain analytics infrastructure using GA4 and Google Tag Manager
• Create and maintain performance dashboards utilizing Google Data Studio (Looker Studio)
• Translate campaign data into clear insights and strategic recommendations for clients and internal teams
• Apply SEO and GEO best practices, conducting keyword research and site audits to enhance organic visibility
• Collaborate with web development teams to implement technical SEO, accessibility, and privacy standards
• Guide internal teams on website UX, CRO, and site performance improvements
• Develop and oversee email marketing strategies, including segmentation, automation, and performance analysis
• Monitor industry trends, platform updates, and emerging digital marketing tools to keep strategies current
• Maintain comprehensive documentation of campaign strategies, performance metrics, and optimization efforts
• Perform additional duties as assigned to support client success and team objectives

Qualifications

• 3–6 years of experience in digital marketing, preferably within an agency setting
• Bachelor’s Degree in Marketing, Advertising, Communications, or a related field
• Proven experience managing paid social, paid search, and programmatic advertising campaigns
• Hands-on experience with GA4, Google Tag Manager, and Google Data Studio (Looker Studio)
• Strong analytical skills with the ability to translate data into actionable strategies
• Excellent written and verbal communication skills
• Strong organizational and time management capabilities
• Ability to manage multiple accounts and priorities simultaneously
• Comfort working cross-functionally with various teams

Benefits

• Medical, dental, and vision insurance with company contribution towards plans
• 401(k) retirement plan with company match, eligible after one year of employment
• 15 days of paid time off in the first year, with flexible Responsible Time Off policy thereafter
• Paid holiday break days in November and December
• Paid parental leave and access to an Employee Assistance Program
• Hybrid work environment with in-office presence required Tuesday through Thursday for Gainesville-based employees; remote options available in select states
• Collaborative and open-door company culture encouraging idea-sharing and professional growth