Digital Marketing Manager

The Role

Welcome to SmartFinancial, where our mission is clear: to drive growth and success for insurance agencies through our industry-leading technology. We are one of the fastest-growing tech companies, voted one of the Best Places to Work for four consecutive years.

What You'll Do

• Develop, manage, and optimize successful/profitable marketing campaigns targeting CPA goals
• Uncover campaign scale and profit drivers
• Work with our analytics team to structure data to make optimizations against those drivers
• Manage communications between technical and creative teams
• Analyze reporting, as well as partner insights, to recommend strategic improvements
• Research and test new marketing channels for the company

Requirements

• Demonstrated success launching and managing at-scale and profitable lead generation campaigns
• Strong negotiation ability to achieve efficient results for campaigns
• Highly analytical with the ability to structure data and analytics to uncover critical insights
• Deep hands-on experience across various marketing channels
• Familiarity with 3rd party CPC, CPL, and CPM platforms and networks is a plus
• Excellent communication and organizational skills
• Currently managing at-scale financial services lead generation campaigns

What We Offer

• Comprehensive Health Coverage: Health, dental, and vision insurance for you and your dependents
• Retail Plans: 401(k) retirement plan with company matching contributions
• Paid Time Off: Generous PTO, holidays, and extensive paid product training
• Professional Development: Opportunities for career growth and advancement within a supportive environment that values employee development
• Flexible Work Options: Hybrid work arrangements, combining in-office and remote work opportunities

Why You'll Love It

• World Class Culture: Great SLACK channels for work and play, top-notch company events, and a fun office mascot

Company Information

The compensation for this position is $80,000-$115,000 annually. SmartFinancial is an equal opportunity employer, and we celebrate diversity and are committed to creating an inclusive environment for all employees. To learn more about our results-focused culture and employee-focused perks, read more on our careers page.