Digital Marketing Manager

We are looking for a Digital Marketing Manager to support a non-profit organization through a Contract engagement based in New York, New York. This role will lead multi-channel marketing efforts designed to expand audience reach, strengthen engagement, and improve campaign performance across digital platforms. The ideal candidate will combine strategic planning with hands-on execution across email, paid media, analytics, and website content management. Responsibilities: • Develop and manage integrated digital marketing initiatives that align with organizational goals and audience engagement strategies. • Plan, launch, and optimize email campaigns to improve open rates, click-through performance, and overall supporter communication effectiveness. • Oversee paid media activities across Google Ads and social platforms, adjusting targeting, budgets, and creative to maximize return on investment. • Track campaign results using Google Analytics and related reporting tools to identify trends and recommend performance improvements. • Manage marketing automation and contact workflows within HubSpot to support lead nurturing and audience segmentation. • Maintain and update website content in WordPress, ensuring pages remain accurate, user-friendly, and aligned with campaign objectives. • Partner with internal stakeholders to translate program priorities into compelling digital campaigns and consistent brand messaging. • Produce regular performance summaries and actionable insights to guide future digital strategy and channel investment. • Proven experience leading digital marketing campaigns across email, paid search, and paid social channels. • Strong working knowledge of Google Ads, Google Analytics, HubSpot, and WordPress. • Demonstrated ability to interpret campaign data and apply insights to improve marketing performance. • Experience managing multiple projects simultaneously while meeting deadlines in a fast-paced environment. • Excellent written communication skills with the ability to create clear, audience-focused marketing content. • Familiarity with digital engagement strategies within mission-driven, community-focused, or non-profit environments is preferred. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use and Privacy Notice.