Digital Marketing Manager

What You'll Do

• Lead the planning, execution, and optimization of multi-channel digital campaigns (email, social, paid media, SEO/SEM, content)
• Manage the digital marketing calendar to align with company-wide strategies and initiatives
• Optimize CRM campaigns and automation workflows to boost engagement and conversions
• Track campaign performance, analyze KPIs, and refine strategies for maximum ROI
• Collaborate with designers, copywriters, and external partners to create impactful marketing assets
• Oversee the strategy and execution of loyalty and rewards programs, including offer design, segmentation, and personalized messaging
• Monitor loyalty performance, provide insights, and continuously improve customer experience and retention
• Partner with IT, customer service, and product teams to enhance system integrations and user experience
• Manage and improve the current promotional process. Ensure deadlines are met and communicated within REBEL
• Support strategic marketing projects such as product launches, rebrands, and promotions
• Assist with creating promotional playbooks and or materials that are shared with operations
• Provide direction as needed to support teams to keep tasks and projects on track

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field
• 4+ years of experience in digital marketing and/or loyalty program management
• Intermediate Excel Skills
• Proficiency with CRM platforms, marketing automation tools, and analytics platforms
• Hands-on experience with Google Ads, Facebook Ads Manager, SEO/SEM, and Google Analytics
• Strong track record of running successful loyalty, retention, or engagement programs
• Excellent project management, analytical, and communication skills
• Experience in retail, e-commerce, or subscription-based industries is a plus
• Comfortable leading meetings and presenting to Senior Leadership/Vendor partners

Why Join Rebel?

• Be the driving force behind digital innovation at a rapidly growing retail brand
• Play a strategic role in shaping customer engagement and loyalty programs
• Work in a collaborative, cross-functional environment that values creativity and results
• Enjoy competitive pay, benefits, and career growth opportunities

Pay & Benefits

The pay rate for this position is between $80,000 - $100,000, DOE. Benefits include Medical, Dental, Vision and Life Insurance, 401K Plan, and Paid Time Off.