Digital Marketing Manager

About the role

Lead ProAg’s digital marketing strategy and drive growth through impactful digital campaigns, website optimization, social media, search marketing, and lead generation efforts. This role partners across the organization to enhance brand awareness, strengthen customer and agent engagement, and deliver measurable business results through data-driven marketing initiatives. Ideal candidates are customer focused, resourceful, strategic, innovative marketers with a passion for creating exceptional digital experiences and driving continuous improvement, along with an ownership/champion mindset. ProAg, a member of the Tokio Marine HCC group, is a financially strong insurer with an A++ AM Best rating, committed to integrity, loyalty, and customer service.

Responsibilities

• Develop and execute digital marketing strategies that drive brand awareness, audience engagement and business growth in targeted geographies to increase profitable premium.
• Manage and optimize ProAg’s website, social media, email marketing, search marketing (SEO/SEM) and other digital channels.
• Create and oversee digital content, campaigns and customer journeys that enhance engagement and lead generation.
• Monitor and analyze marketing performance using data, insights and KPIs to drive continuous improvement and maximize results.
• Serve as the digital marketing subject matter expert, leading projects and collaborating with internal teams, agencies and technology partners.
• Lead social media strategy and execution, including content planning, publishing, audience engagement, and paid and organic promotional efforts.
• Direct SEO and SEM initiatives to improve search visibility, website traffic, engagement, lead generation and overall digital performance.

Qualifications

• Bachelor’s degree in Marketing or Communications.
• At least six years of Digital Marketing experience managing multiple platforms, with demonstrated success driving results.
• Experience within crop insurance strongly preferred or related industries in agriculture, agribusiness, agricultural financial services, or a related industry preferred.
• Excellent organizational, written, and verbal communication skills.
• Exceptional ability to build and manage relationships effectively across all departments.
• Demonstrated competence with applications such as Canva, Adobe, HubSpot, WordPress and Microsoft products, mainly for templated content creation purposes.

Benefits

• Competitive salary and comprehensive benefit package.
• Strong learning culture with ongoing development opportunities.
• Opportunities for growth and career advancement.
• Comprehensive medical, vision, and dental coverage, with eligibility beginning on your first day of employment.
• Basic life and disability insurance.
• 401(k) plan with 6% company match.
• 20 days of PTO, three floating holidays, approximately 10 paid holidays, and volunteer time off.
• Paid parental leave.
• Access to an award-winning wellness program, including mental health services, fitness network membership, and a complimentary Headspace subscription.
• Student loan matching program.
• Employee discount program.
• Opportunity to do meaningful work and love what you do.

Pay

The pay range for this position is $90,000 – $115,000, which includes geographic adjustments where applicable.