Digital Marketing Manager
About the role
The Digital Marketing Manager is responsible for the strategic development, management, and execution of all digital marketing, social media, website management, and brand-building initiatives across all associated house brands. The role will ensure a consistent and professional digital presence across all online channels while supporting business growth, brand awareness, customer engagement, recruitment efforts, trade marketing activities, and product launches. This individual will act as the guardian of the company’s digital identity, ensuring that what customers experience online accurately reflects the strength, professionalism, and market presence demonstrated in stores and throughout the trade.
Key Responsibilities
- Brand Strategy & Standards: Develop and maintain Group Brand Standards Guidelines to ensure consistency in visual identity, messaging, and product positioning across corporate and house brands (e.g., Angel Cloud, Klean-Az).
- Social Media & Community Management: End-to-end management of all regional corporate and house brand pages (including LinkedIn, Facebook, Instagram), handling content calendars, influencer collaborations, paid ads, and performance reporting.
- Digital Advertising & Lead Gen: Plan, budget, execute, and report on targeted ad campaigns across Meta, LinkedIn, Google, YouTube, and email marketing.
- Website & Content Management: Oversee content, SEO, product catalogues, and user experience for company websites; plan and coordinate professional photography, video shoots, and testimonial production.
- Trade & HR Marketing Support: Partner with sales and merchandising teams to build in-store promotional displays and POS materials. Support HR with recruitment campaigns and employer branding.
- Analytics & Reporting: Track performance and present monthly reports to senior management covering follower growth, web traffic, ad performance, lead generation, and overall ROI.
Required Qualifications & Experience
- Education: Bachelor’s degree in Marketing, Digital Marketing, Communications, PR, Business Administration, Graphic Design, or equivalent practical experience.
- Experience: Minimum of 5 years of experience in Digital Marketing, Social Media Management, Brand Management, and Website Management. Experience in FMCG (Fast-Moving Consumer Goods) marketing is preferred.
Technical Skills & Tools
- Advertising & Analytics: Meta Business Suite / Ads Manager, Google Ads, Google Analytics.
- Design & Web: Canva Pro, Adobe Creative Suite, WordPress, Odoo Website Module.
- CRM & Email: Mailchimp, HubSpot, and various SEO tools.
- Production: Video editing software and photography direction.
- Experience with AI content creation tools is highly desirable.
KPI’s
- Achieving a 15–25% annual growth across social media platforms, along with increased web traffic and email databases.
- Consistent delivery of the monthly content schedule and campaign deadlines.
- Successful launch and maintenance of private-label brands.
- Measurable commercial impact through lead generation, promo participation, and marketing ROI.
Why join optiBPO?
optiBPO is an exciting workplace where smart, talented professionals will surround you. These professionals support clients across Australia, New Zealand, the US, Canada, and Europe. Moreover, this is an excellent opportunity for anyone interested in serving as the Digital Marketing Manager. The job is within an international environment.
Perks & Benefits
- In-house medical team and HMO coverage.
- A healthy workplace promotes collaboration and creativity.
- Clear growth strategies and learning opportunities to advance your career.
- Enjoy great perks and benefits, such as an in-house medical team and HMO coverage.
- We maintain a healthy workplace that promotes collaboration, creativity, and teamwork.
- We need to help you advance your career by elevating growth strategies.
- You will also have learning opportunities throughout your career journey with us.