Digital Marketing Manager

Primary Objectives

• Evaluate the impact and efficiency of digital marketing programs.
• Provide data-driven feedback with actionable recommendations to improve results.
• Analyze and report on the direct impact of advertising spend on the company’s bottom line.

Key Responsibilities

• Track and evaluate centralized digital marketing campaigns across platforms such as Google Ads, Meta, and Google Analytics.
• Generate weekly reports on traffic, leads, enrollments, and demographics, highlighting trends and opportunities for program improvement.
• Examine the relationship between advertising performance, website activity, and conversion rates to enhance the overall user experience.
• Recommend marketing budget adjustments based on historical performance and data-driven insights.
• Monitor competitor activity and broader market trends, sharing significant findings with senior management.
• Prepare reports linking website traffic to advertising performance and participate in performance review calls to address concerns and outline next steps.

Qualifications

• 2–3 years of digital marketing, performance marketing, or analytics experience (agency experience a plus).
• Strong knowledge of advertising platforms and data analysis.
• Proficiency in Google Analytics strongly preferred.
• Bachelor’s degree required.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Work schedule: 8 hour shift Monday to Friday, Day shift.

Schedule

• 8 hour shift
• Monday to Friday
• Day shift

Benefits

• Supplemental pay
• Bonus pay
• Flexible schedule
• Paid time off
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• 401(k)
• 401(k) matching
• Referral program
• Employee discount