Digital Marketing Manager

Position Summary

My Senior Health Plan, a leader in the Medicare B2C space for nearly 20 years, is seeking a Digital Marketing Manager to lead our digital marketing efforts and drive brand awareness, customer engagement, and qualified Medicare lead generation.

Key Responsibilities

• Develop and execute digital marketing strategies that support business growth and enrollment goals.
• Manage paid advertising campaigns across Google, Microsoft, Meta, LinkedIn, YouTube, and other digital channels.
• Own and optimize HubSpot Marketing Hub, including workflows, email campaigns, landing pages, lead scoring, segmentation, and reporting.
• Drive lead generation through conversion optimization, marketing automation, and nurturing campaigns.
• Oversee website content, SEO, user experience, and ongoing optimization.
• Lead content marketing initiatives, including blogs, social media, email campaigns, videos, webinars, and educational resources.
• Track and analyze marketing performance using KPIs such as MQLs, SQLs, CPL, CAC, ROAS, conversion rates, and campaign ROI.
• Partner with Sales, Operations, Technology, Compliance, and Executive Leadership to improve lead quality and marketing effectiveness.
• Ensure all marketing activities comply with CMS, HIPAA, and applicable regulatory requirements.
• Manage relationships with external agencies, vendors, and marketing technology partners.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 5+ years of digital marketing experience.
• 3+ years managing marketing automation and lead generation programs.
• Hands-on experience with HubSpot Marketing Hub or a comparable marketing automation platform.
• Experience managing paid digital advertising campaigns and marketing budgets.
• Strong analytical skills with experience using marketing data to drive business decisions.

PREFERRED EXPERIENCE

• Experience in Medicare, healthcare, insurance, or another regulated industry.
• HubSpot Marketing Hub Professional or Enterprise Certification.
• Google Ads Certification.
• Experience with Google Analytics (GA4), WordPress, SEO/SEM tools, attribution reporting, and AI-powered marketing tools.
• Knowledge of CMS Medicare marketing guidelines.