Digital Marketing Manager

Drive digital marketing for a growing private residential real estate company with a portfolio spanning Chicago, St. Louis, and Kansas City. This role is the technology hub of a collaborative five-person marketing team, offering the opportunity to own digital strategy, optimize marketing performance, and directly impact leasing success.

Responsibilities

• Own and optimize HubSpot Marketing Hub for email marketing, SMS campaigns, lead nurturing, automation, and performance reporting.
• Manage property websites, landing pages, and digital content using RentCafe, Storyblok CMS, and other content management platforms.
• Partner with digital advertising vendors to oversee Google Ads strategy, campaign performance, reporting, and optimization.
• Plan, execute, and optimize paid social campaigns across Meta and other platforms.
• Manage organic social media through SOCi, overseeing more than 20 community accounts while ensuring brand consistency.
• Coordinate influencer partnerships and collaborate with creative agencies on digital initiatives.
• Monitor website performance using Google Analytics 4 (GA4) and implement SEO, CRO, and Answer Engine Optimization (AEO) best practices.
• Manage Google Business Profiles and local search optimization across the portfolio.
• Coordinate photography, video, and Matterport virtual tour coverage across apartment communities.
• Create light digital marketing assets including flyers, digital signage, landing pages, and campaign collateral.
• Deliver regular reporting on website traffic, SEO, paid media, social performance, and marketing automation metrics to executive leadership.
• Partner with onsite leasing teams to support marketing initiatives and generate new campaign ideas.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field required.
• 3+ years of professional digital marketing experience; multifamily or real estate experience strongly preferred.
• Hands-on experience with HubSpot Marketing Hub and marketing automation is required.
• Experience managing or overseeing Google Ads campaigns and performance reporting.
• Experience with paid social advertising across Meta and other digital platforms.
• Knowledge of RentCafe, Yardi, Storyblok, or similar CMS platforms is highly preferred.
• Experience with SOCi or comparable social media management platforms.
• Strong understanding of SEO, local search optimization, GA4 analytics, conversion rate optimization (CRO), and website performance.
• Experience coordinating vendors, agencies, and influencer partnerships.
• Comfortable creating light marketing collateral using design tools.
• HubSpot and/or Google Ads certifications are highly valued.

Benefits

• Own the company's entire digital marketing function with significant visibility and impact.
• Join a collaborative, energetic five-person marketing team that values creativity, innovation, and teamwork.
• Work with modern marketing technology including HubSpot, RentCafe, Storyblok, SOCi, GA4, Google Ads, and Matterport.
• Make a measurable impact on leasing performance across a growing multifamily portfolio.
• Career growth within a respected and expanding residential real estate organization.

Schedule

This position is fully onsite five days per week. Remote and hybrid work arrangements are not available.

This is an on-site position that can be based in St. Louis, MO or Chicago, IL.