Digital Marketing Manager

About the role

The Digital Marketing Manager will execute integrated, multi-channel marketing programs that drive demand and engagement across the full customer lifecycle. This role focuses on channel execution, campaign operations, and performance optimization across digital channels – including email, social, webinars, paid media, and website – in support of the company’s pipeline and revenue goals.

Responsibilities

• Execute integrated, multi-channel campaigns aligned to the full marketing funnel and to revenue goals across prospect and customer audiences.
• Build marketing assets and manage campaign execution including workflows, landing pages, creative assets, nurture sequences, and lead capture setup – translating campaign strategy into pipeline-driving execution.
• Collaborate with Product Marketing, Content, Field, Marketing Operations, Sales, and other departments to create revenue-driving campaigns that align with audience needs and business priorities.
• Manage campaign timelines, assets, execution, and overall performance metrics to maximize efficiency and effectiveness.
• Drive demand, conversion, and engagement by promoting key products, features, and resources to the right audiences at the right stage of the journey across all of our channels.
• Execute and optimize segmented, personalized programs that span acquisition, nurture, and expansion.
• Analyze campaign performance and channel metrics to inform strategy and continuously improve marketing effectiveness.

Requirements

You will have a minimum of 4-6 years of experience in B2B marketing, hands-on experience across email, paid social, and website, comfort operating in marketing automation platforms (HubSpot preferred), and CRM systems to build and launch campaigns independently. Data analysis and optimization skills, including pulling and interpreting channel performance data to make optimization decisions based on metrics such as open rates, CTR, MQL volume, and pipeline contribution, are also required. Campaign operations and project management skills, including managing multiple concurrent campaigns without losing detail or missing deadlines, strong asset management, QA, and timeline management, are necessary. Marketing automation and segmentation skills, including building and managing segmented email and nurture programs including list management, workflow logic, and lifecycle stage targeting, are essential. Collaborative execution skills, partnering closely across Marketing, Sales, Design, and Operations teams to align on goals, share insights, and deliver coordinated campaigns that serve both prospect and customer audiences, are needed.

Qualifications

Preferred qualifications include experience with AI-driven marketing strategies, knowledge of SEO and SEM, and proficiency in Google Analytics and other analytics tools. Experience with video marketing and social media advertising is also beneficial.

Skills

• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.
• Ability to work independently and as part of a team.
• Proficiency in marketing automation platforms (HubSpot preferred).
• Experience with CRM systems.
• Knowledge of SEO and SEM.
• Proficiency in Google Analytics and other analytics tools.
• Experience with video marketing and social media advertising.

Benefits

Lighthouse offers a competitive compensation package, including a salary range of $85,000.00 - $99,500.00, 401k matching, health insurance, vision and dental insurance, employee assistance program, short term disability, and life insurance. Additionally, we offer parental leave, wellbeing support, and a referral bonus program.

Pay

$85,000.00 - $99,500.00

Schedule

Full-time/ Hybrid