Digital Marketing Manager

About the role

This is a hands-on marketing role for someone who loves both strategy and execution. You will own paid digital media from end-to-end, develop the strategy, build campaigns in the native platforms, manage all platforms, optimize performance, analyze results and present recommendations.

Responsibilities

• Develop, lead and manage performance-driven paid digital marketing strategies across channels for Lettuce and our restaurants to drive measurable business results in partnership with individual restaurant, brand, festival and event marketing team
• Partner with various internal and external agencies to ensure effective, data-informed digital marketing efforts, aligned with company growth and other strategic goals
• Define campaign objectives, audience strategies and KPIs tied directly to business outcomes
• Manage digital campaign performance and lead comprehensive post-campaign analysis, translating insights into actionable recommendations across key business metrics
• Oversee planning, activation, testing and optimization of campaigns including Google Ads, Meta, TikTok, YouTube, programmatic advertising and other relevant channels
• Ensure proper tagging, pixels, conversion tracking and data flows across websites, ecommerce, loyalty platforms and mobile experience
• Research and evaluate emerging and evolving digital marketing tools, platforms and industry trends (including learning and responsibly testing with AI)
• Provide corporate digital marketing forecast and budget planning data, projections and other inputs based on historical performance and growth targets
• Model and promote teamwork across all team

Requirements

• 5+ years of experience leading paid digital marketing strategy across multiple platforms, using digital analytics/attribution tools (Google Analytics, platform dashboards, reporting tools)
• Skilled in collaborating with cross-functional teams, including software developers or technical teams on tracking, tagging, and measurement implementation
• Experienced with managing agency partners and holding them accountable to performance
• Experienced with audience segmenting, targeting, creative A/B testing, and performance optimization
• Able to translate data into clear insights and business recommendations

Benefits

A competitive salary, paid time off, including holidays, personal days and vacation, a 401(k) plan, Blue Cross Blue Shield medical insurance, dental and vision insurance, life, accident protection and critical illness insurance, domestic partner benefits, restaurant discounts, employee assistance program focusing on mental health and wellness.