Digital Marketing Manager

About the role

Sound Royalties is seeking a data-driven Digital Marketing Manager to lead the strategy and execution of our digital campaigns across all products and services. This hands-on role is perfect for someone who thrives on optimizing performance, driving lead generation and engagement, and scaling digital impact across platforms.

Primary Responsibilities

• Email Marketing & CRM: Develop and optimize automated email campaigns in Salesforce Marketing Cloud to engage customers, applicants, and referral partners. Integrate CRM and Marketing Cloud for segmentation, personalized content, funnel tracking, and lifecycle marketing. Use A/B testing, analytics, and dynamic content to improve engagement, click-through, and conversion rates. Track and report performance across platforms including Salesforce Campaigns.
• Lead Generation & Paid Media: Plan and manage Google Ads, retargeting, and paid social campaigns (LinkedIn, Meta, YouTube) to drive qualified leads. Implement advanced tracking (UTMs, pixels, tags) and integrate with Salesforce, WordPress, and Power BI. Optimize conversion funnels and execute remarketing strategies to re-engage prospects and increase applications.
• Website & SEO: Oversee content and performance of our WordPress site to ensure seamless UX and strong SEO. Execute on-page and off-page SEO tactics to grow organic traffic and improve search visibility.
• Analytics & Optimization: Own Google Analytics (GA4), Tag Manager, and dashboard reporting to monitor campaign performance and user behavior. Ensure data accuracy across channels and align KPIs with business goals. Identify and resolve conversion bottlenecks using data insights.
• Compliance & Privacy: Ensure all digital marketing practices comply with GDPR, CCPA/CPRA, and global data privacy laws. Manage cookie consent platforms and advise on privacy-first strategies.

Experience and Qualifications

• 5+ years in digital marketing, ideally in fintech, music, entertainment, or financial services
• Proficient in Salesforce Marketing Cloud, CRM integration, SQL, AmScript
• Deep knowledge of Google Ads, GA4, UTM tracking, SEO, and paid social
• Strong grasp of data privacy laws and compliance
• Highly analytical with proven ability to optimize based on performance data

Bonus experience and qualifications

• Certifications in Google Ads, GA4, or Salesforce Marketing Cloud
• Experience with music royalties, creator economy, or referral programs
• Working knowledge of HTML/CSS, SQL, AmScript, and Power BI

Why work with us?

We believe success comes down to people. GoDigital Group is a multinational conglomerate with unique purpose, exponential growth and groundbreaking leadership. GoDigital is an ecosystem of business units that unite content, community and commerce. We inspire happiness by connecting consumer passion points in music, entertainment, and sports. Our 1000+ employees share values that drive business results. GDMG partners with others that share our vision. The GoDigital Way is inclusive, extensive and collaborative. We operate with the following core values:

• Commitment: We strive for excellence, empower others, reject complacency, deliver exceptional value, and aim to make the world happier daily.
• Leading from Behind: We foster self-worth beyond job success, prioritize the organization and others, and believe leaders eat last.
• Integrity & Fairness: We promote a meritocracy where equity, inclusion, and honesty are paramount, and everyone’s voice matters.
• Flourishing: We pursue continuous growth to align our work with what we love, excel at, and what the organization needs.
• Fearless: We make bold, rational decisions, embrace failure as a learning process, and manage risks effectively.

Company Benefits

• Industry leading benefits package including paid time off, health insurance, dental insurance, tax deferred retirement plans, and access to experts in preventative care.
• Fun items such as access to GDMG University which is our internal training program that is hosted by entertainment, music, and other industry leaders and company events/excursions.

About our parent company, GoDigital Media Group, LLC

GoDigital Media Group, LLC is a multinational conglomerate with unique purpose, exponential growth and groundbreaking leadership. GoDigital is an ecosystem of business units that unite content, community and commerce. We inspire happiness by connecting consumer passion points in music, entertainment, and sports. Our 1000+ employees share values that drive business results. GDMG partners with others that share our vision. The GoDigital Way is inclusive, extensive and collaborative. We operate with the following core values:

• Commitment: We strive for excellence, empower others, reject complacency, deliver exceptional value, and aim to make the world happier daily.
• Leading from Behind: We foster self-worth beyond job success, prioritize the organization and others, and believe leaders eat last.
• Integrity & Fairness: We promote a meritocracy where equity, inclusion, and honesty are paramount, and everyone’s voice matters.
• Flourishing: We pursue continuous growth to align our work with what we love, excel at, and what the organization needs.
• Fearless: We make bold, rational decisions, embrace failure as a learning process, and manage risks effectively.