Digital Marketing Manager

About the role

The Manager, Digital Marketing is responsible for driving the execution, performance, and optimization of digital content across all guest-facing platforms, including the company website, mobile app, and email marketing channels. Reporting directly to the Associate Director of Digital Marketing, this role is instrumental in shaping a high-performing digital presence that reflects the elevated standards of the resort while delivering measurable business impact.

Responsibilities

• Own the day-to-day updates and ongoing optimization of the company website
• Ensure content meets the highest standards of accuracy, timeliness, and brand excellence
• Remove expired content and past events within 24 hours to maintain a polished, current site experience
• Continuously improve content, site structure, and user flows to enhance engagement and conversion
• Apply an understanding of UX/UI principles to optimize usability, navigation, and overall digital experience
• Leverage analytics and performance data to inform updates and enhancements
• Serve as the digital steward of the website, ensuring alignment with brand standards and business objectives
• Manage updates across staging (test) and production (live) environments
• Follow best practices for staging, QA, and deployment to ensure seamless releases
• Utilize working knowledge of HTML to support content updates and troubleshooting
• Manage and maintain digital assets (copy, imagery, video) with consistency and precision
• Maintain accurate and up-to-date business listings across third-party platforms, including, but not limited to:
• Google Business Profile
• Yelp
• Support end-to-end content creation for restaurant and resort email campaigns
• Partner with the CRM team to:
• Develop monthly newsletter content
• Enhance pre-arrival guest communications
• Execute SEO best practices, including:
• Keyword strategy
• Metadata optimization
• Alt-text implementation
• Structured content and media tagging
• Oversee content updates and enhancements for the mobile app
• Maintain a polished and professional presence in all interactions
• Create and refine written and visual digital content
• Proactively identify opportunities to enhance digital experience and drive performance

Qualifications

• Strong working knowledge of HTML
• High proficiency in Google Analytics and website performance tools
• Solid understanding of SEO fundamentals, including metadata, alt-text, and structured content
• Understanding of UX/UI principles and their application to improving digital experiences and conversion
• Familiarity with emerging trends such as AEO and AI-driven discovery
• Strong copywriting skills with ability to produce brand-aligned content
• Experience with digital asset management (copy, images, media)
• Experience with email marketing platforms (campaign setup, scheduling, deployment)
• Strong attention to detail and commitment to quality
• Able to manage multiple priorities in a fast-paced environment
• Tech-driven and performance-oriented
• Strong understanding of the relationship between UX/UI, content, and conversion
• Highly detail-oriented, polished, and accountable
• Proactive, solutions-focused, and forward-thinking
• Comfortable collaborating cross-functionally
• Strong sense of ownership over digital platforms and outcomes
• Passionate about continuous improvement and elevating the guest experience

Benefits

Salary will be commensurate with experience and skill set, considering a candidate's qualifications, skills, competencies, and experience, as well as internal equity and market data alignment.