Digital Marketing Manager

About the role

The Digital Marketing Manager will own Chowbus's digital presence end to end, focusing on organic search, website management, marketing analytics, and paid search. They will work closely with fellow Marketing team members, Sales colleagues, and Product specialists to ensure consistency throughout the digital funnel from first click to conversion.

Responsibilities

• Own Chowbus's SEO roadmap, including keyword strategy, technical SEO audits, site structure, and page speed/Core Web Vitals improvements.
• Run competitive SEO analysis against competitors like Toast, Square, Clover, and Menusifu to find content and ranking opportunities.
• Partner with the content team to brief, optimize, and publish SEO-driven blog posts, landing pages, and city- or cuisine-specific pages.
• Maintain site performance, uptime, and technical hygiene, partnering with engineering as needed.
• Build and maintain dashboards in GA4, Tableau, or similar tools to track website traffic, campaign performance, and lead-to-demo conversion.
• Define and track the digital marketing funnel from first touch to booked demo, in partnership with Sales and RevOps.
• Deliver monthly and quarterly performance reports with clear takeaways and recommendations for marketing leadership.
• Work with RevOps and Sales to keep lead data clean and consistent across the website, CRM, and marketing automation platform.
• Plan, launch, and manage Google Ads campaigns (Search, Display, Performance Max) to drive qualified demo requests.
• Own the paid search budget, bidding strategy, and keyword lists.
• Optimize continuously for cost per lead and ROAS.
• Write and test ad copy, landing pages, and offers to improve click-through and conversion rates.
• Partner with the Marketing Campaigns Manager so paid search complements paid social and ABM efforts.

Requirements

• 6+ years of experience in digital marketing, with hands-on ownership of SEO, website/CMS, analytics, and paid search (Google Ads).
• Proven experience improving organic search rankings and traffic using tools like Google Search Console, SEMrush, or Ahrefs.
• Hands-on experience managing a CMS (WordPress, Webflow, or similar), including landing page builds and site edits.
• Strong experience with Google Analytics (GA4) and building reporting dashboards (Looker or similar).
• Experience managing a paid search budget and reporting on ROAS and cost per lead.
• Excellent written and verbal communication skills in English.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.

Preferred Qualifications

• Experience in restaurant technology, POS, payments, fintech, or another B2B SaaS company.
• Experience at a high-growth startup or scale-up.
• Familiarity with HubSpot, Salesforce, or a similar CRM/marketing automation platform.
• Basic HTML/CSS knowledge for CMS edits.
• Professional or fluent proficiency in Mandarin Chinese.