Digital Marketing Manager

Email and lifecycle

• Own the FilmFreeway email program end to end: onboarding, submission reminders, festival deadline alerts, recommendations, re-engagement, and browse and submission abandonment
• Build and personalize campaigns and lifecycle flows that move filmmakers from sign-up to first submission, and from first submission to repeat
• Spin up variants, test broadly, and produce at a pace most teams can't
• Report on opens, clicks, and downstream submission conversion, and feed every result into the next round

Paid acquisition

• Plan, launch, and optimize paid across Meta, Google (Search and Performance Max), YouTube, TikTok, and Reddit to drive creator sign-ups and submissions
• Generate and test ad creative and copy at volume, then scale what wins
• Get the most from platform automation and smart bidding (Meta Advantage+, Google PMax) while keeping a sharp eye on CAC and ROAS
• Manage budget pacing, audiences, and seasonal pushes timed to major festival submission deadlines

SEO (in partnership)

• Partner with the Backstage SEO team to scope, prioritize, and ship SEO projects for FilmFreeway
• Bring the brand context, briefs, and target keywords, and lean on the SEO team for technical and programmatic execution
• Track FilmFreeway organic performance and surface opportunities across festival discovery and high intent search
• Use analytics to find funnel drop-offs and growth opportunities
• Work closely with FilmFreeway product, design, and the wider marketing team to ship and iterate fast

What We're Looking For

• 2 to 4 years of hands-on experience in digital, growth, or performance marketing
• Real depth in email and paid, with the appetite to own both and grow further
• Resourceful with technology: you use modern tools, automation, and AI to work faster and scale your output
• Proven ability to juggle multiple projects across channels without dropping the ball
• Comfort in the core tools: Meta Ads Manager, Google Ads, Iterable, and a product analytics platform (Amplitude or GA4)
• Strong analytical instincts: you can pull the data, read it, and act on it
• High ownership and a bias to action. You would rather launch, learn, and iterate than wait for perfect

Bonus points

• You have built workflows or automations that saved real time
• Light scripting or SQL, or comfort with no-code tools (Zapier, Hightouch, n8n)
• Genuine interest in film, filmmaking, or the creative community, so you understand the audience
• Experience marketing a marketplace, subscription, or creator product

Why this role

• Own email and paid for an entire brand, far more scope than a typical manager role
• Mentorship and support from an experienced marketing org inside Backstage
• Benefits: Medical, Dental, Vision, PTO, health and wellness programs, employee discounts, and more!