Digital Marketing Manager

About the role

Navico Group, a division of Brunswick Corporation, is seeking a Digital Marketing Manager to drive the performance of assigned brand websites and digital experiences.

Responsibilities

• Own digital performance for assigned brand websites and digital properties — traffic quality, engagement, site performance, and conversion-oriented outcomes — using data-driven insights to optimize across UX, organic search, and paid media in partnership with the relevant COEs.
• Develop and maintain digital roadmaps for assigned brands, aligned to brand objectives and the portfolio prioritization framework.
• Translate brand and business priorities into clear, sequenced digital plans with defined outcomes, owners, and timelines.
• Prioritize opportunities across assigned sites based on impact, effort, customer value, and available resources.
• Identify and drive conversion-focused improvements across forms, CTAs, landing pages, content pathways, product discovery, and user journeys.
• Optimize dealer locator and partner conversion journeys, assisted commerce experiences, and lead capture where relevant to assigned brands.
• Partner with the UX COE, Web Operations, creative, and development teams to scope, brief, and ship experience improvements, and validate outcomes post-launch.
• Champion UX and content effectiveness standards across assigned properties, escalating systemic issues with recommended solutions.
• Turn performance reporting into insight, implication, and recommended action for brand stakeholders and digital leadership.
• Maintain a regular reporting cadence that connects digital activity to business outcomes for assigned brands.
• Serve as the day-to-day digital point of contact for assigned brand teams, coordinating across paid media, SEO, marketing automation, analytics, creative, and development partners.
• Ensure campaign landing experiences, content pathways, and on-site journeys are aligned with channel activity and campaign objectives.
• Coordinate SEO visibility and content effectiveness initiatives with the SEO COE and Web Operations, ensuring assigned sites follow defined standards.
• Manage intake, scoping, and sequencing of digital requests for assigned brands within established workflows.
• Apply and reinforce the digital strategy, standards, and prioritization framework established by the Director of Digital Marketing.
• Identify opportunities to improve how digital work is planned, prioritized, and delivered, including AI-enabled workflows, automation, reusable templates, and scalable content operations.
• Contribute to improved intake and prioritization processes that increase throughput and reduce low-value work.
• Document repeatable approaches and digital patterns that can scale across the broader portfolio.

Requirements

• 5–8 years of progressive digital marketing experience, including direct accountability for website or digital experience performance in a multi-brand, multi-site, or enterprise environment.
• Strong working knowledge of web analytics (Google Analytics 4 or comparable), with a track record of converting data into insights and recommended actions.
• Practical understanding of SEO, conversion optimization, UX principles, and lead generation across the customer journey.
• Experience operating in a matrixed or shared-services model, delivering outcomes through teams you do not directly manage.
• Strong prioritization and stakeholder management skills, with the ability to manage competing demands across multiple brands.
• Crisp written and verbal communication, including the ability to summarize performance and recommendations clearly for senior audiences.

Qualifications

• Experience supporting dealer-distributed, assisted-commerce, or B2B2C business models where conversion happens through partner channels.
• Familiarity with enterprise CMS platforms (Optimizely, Adobe Experience Manager, or comparable) as a stakeholder or requester.
• Demonstrated use of AI tools to improve planning, analysis, content operations, or workflow efficiency.
• Exposure to experimentation/testing programs, SEO platforms (Conductor, Semrush, or comparable), or web measurement concepts such as tag management.
• Background in marine, outdoor recreation, consumer electronics, or manufacturing verticals is a plus.

Benefits

The anticipated pay range for this position is $87,800-$128,750, annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

Brunswick offers valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more. Details about our benefits can be found here.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more.