Digital Marketing Manager

Responsibilities

• Own the editorial calendar and content updates for bigskyresort.com across all seasons
• Manage CMS platform and coordinate with developers as needed on new feature builds, landing pages, and seasonal campaign deployments
• Oversee SEO and AEO strategy including monitoring, content optimization, technical audits, and goal setting
• Maintain ADA/accessibility compliance in all web content
• Serve as the primary marketing owner for online product store and lodging booking engine content
• Build and manage all product and property content including structure, image selection, and copy
• Monitor store performance including conversion rate, average order value, and revenue by product category
• Act as product owner and marketing liaison for the Big Sky Resort mobile app
• Lead in-app messaging, push notification strategy, and cross-channel promotion
• Analyze user behavior and engagement data to inform product roadmap priorities
• Own digital KPIs across all platforms: sessions, conversion rate, bookings, and app engagement
• Collaborate cross-functionally with resort marketing, corporate web development, revenue management and IT teams
• Stay current on emerging digital marketing trends, platform capabilities, and competitive landscape within mountain resort industry

Requirements

• Three or more years of experience in digital marketing with direct ownership of website, e-commerce, or app platforms
• Experience managing CMS platforms (Sanity preferred), booking engines, or ecommerce platforms
• Strong analytical skills with proficiency in Google Analytics (GA4) and reporting dashboards
• Working knowledge of SEO and AEO tools
• Excellent project management skills with ability to manage multiple concurrent platform initiatives
• Clear written and verbal communication; ability to translate technical requirements into business needs and vice versa

Qualifications

• Be a part of our full-time year round team and enjoy these great benefits!

Benefits

• Full Health Plan with Company HSA Match
• 401(k) plan with performance-based company match
• Flexible Paid Time Off
• Cell Phone Service Allowance
• Free Ski Pass for you, your spouse and dependents
• FREE Golf Pass for you, your spouse and dependents
• Free Bike Haul/Scenic Lift Pass for you, your spouse and dependents
• FREE Basecamp activities including zip line courses and discounted passes for spouse and dependents
• Steeplodge discounts for accommodation for friends and family (blackout dates apply)
• 25% off Food discount at all outlets with charging privileges
• 20%-30% off Retail discount at all outlets with charging privileges, gear and sponsor discounts
• Eligibility for affordable employee housing, a short walk or free bus ride away from work