Digital Marketing Manager

About the role

The Digital Marketing Manager will own the entire paid media operation, including strategy, technical setup, execution, and optimization across platforms like Meta, LinkedIn, Reddit, Quora, and emerging AI/chat advertising platforms.

Responsibilities

• Own paid media strategy and execution across Meta, LinkedIn, Reddit, Quora, and emerging AI/chat platforms
• Set up and maintain platform configurations, event tracking, and conversion pixels across all channels
• Build and manage a structured A/B testing program across creative, audience, and campaign structure
• Own reporting and analytics, translating data into clear optimization decisions
• Direct creative testing and collaborate with the creative team on new formats and messaging
• Evaluate and pilot new channels, including AI-driven platforms, as they become viable
• Use AI tools to streamline workflow and speed up campaign execution

Requirements

• 3-6 years of experience in digital marketing, paid social, or performance advertising, including hands-on technical work
• Demonstrated experience owning platform setup, event tracking, and analytics implementation, not just managing budgets
• Track record of running structured A/B tests and using the results to drive real optimization
• Strong analytical ability and fluency in GA4 or comparable analytics tools
• High ownership mindset: capable of running the full paid media function independently
• Comfortable using AI tools as part of daily workflow

Qualifications

• Bachelor's degree in marketing, business, computer science, or related field
• Experience with Google Ads, Facebook Ads, LinkedIn Ads, and other major ad platforms
• Knowledge of SEO, SEM, and PPC strategies
• Experience with Google Analytics and similar tools
• Ability to work independently and manage multiple projects simultaneously

Skills

• Technical proficiency with ad platforms and analytics tools
• Strong problem-solving and analytical skills
• Excellent communication and collaboration skills
• Ability to adapt to new technologies and platforms

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance