Digital Marketing Manager

Job Summary

The Digital Marketing Manager (DMM) is responsible for leading marketing campaigns, staying current on industry trends, negotiating advertising contracts, and developing and implementing online marketing programs and strategies to increase sales and revenue.

Responsibilities

• Leading marketing campaigns from the idea stage through to their execution and implementation
• Research and stay current on industry trends, competitive positioning, and digital marketing best practices to continuously improve programs
• Negotiating advertising contracts
• Developing and implementing online marketing programs and strategies to increase sales and revenue for the company
• Shaping and executing the content strategy, managing digital channels, and strengthening brand presence across the buyer journey

Qualifications

• Define and evolve advanced measurement strategies across the full digital marketing ecosystem, including paid media, SEO/AEO, organic social, email, onsite, and web/app experiences, ensuring performance is measured holistically and consistently across channels
• Working closely with key collaborators to align efforts
• Maintain a strong understanding of buyer journeys, account-based strategies, and lead management best practices
• Monitor and evaluate online media campaigns to keep them fresh and effective
• Handle strategic online initiatives
• Strong collaboration and relationship-building skills with cross-functional teams, particularly sales and revenue management
• Staying current with emerging opportunities in the digital marketing world
• Lead complex, cross-functional analytics initiatives across all digital channels, with accountability for defining measurement strategies, interpreting customer data, and delivering insights that directly influence the company’s marketing decisions
• Define and evolve advanced measurement strategies across the full digital marketing ecosystem, including paid media, SEO/AEO, organic social, email, onsite, and web/app experiences, ensuring performance is measured holistically and consistently across channels
• Monitor and report on content and digital campaign performance, using analytics to inform clear insights, implications, and recommendations that inform strategy and investment decisions
• Partner with subject matter experts to capture insights and turn them into engaging, audience-focused content
• Oversee content calendars and campaign timelines to ensure consistent messaging and delivery across all digital touchpoints

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Vision & Dental insurance
• Disability insurance
• Paid holidays
• Opportunities for advancement

Pay

$77,000 - $95,000

Schedule

Full Time