Digital Marketing Manager, AI & Automation
Walton Area Chamber of Commerce · Santa Rosa Beach, FL · 1 wk ago
Marketing$65k–$75k/yrFull-time
About The Company
We are a multi-brand furniture and lifestyle company encompassing retail, wholesale, hospitality, and e-commerce businesses. Through integrated marketing, merchandising, and technology, our team supports a portfolio of design-driven brands while delivering elevated customer experiences both online and in-store.
Responsibilities
AI, Automation & Marketing Systems
- Develop repeatable systems, processes, templates, and workflows that allow the marketing team to scale output without sacrificing brand quality or consistency
- Research, test, and implement new AI tools and capabilities as the technology evolves
- Document systems and processes so they can be maintained and used by the broader team
- Use AI-powered workflows to develop and execute campaign assets across the brand portfolio, applying human judgment to refine and finalize outputs
Paid Digital Media
- Manage paid advertising campaigns across Google, Meta, and other digital platforms
- Develop and manage prospecting, remarketing, and retargeting strategies
- Build, launch, monitor, and optimize campaigns based on defined business objectives
- Manage audiences, targeting, budgets, creative testing, placements, campaign structure and reporting
- Monitor attribution, analytics, and campaign performance to identify opportunities and issues
Email Marketing & Digital Campaign Execution
- Manage email marketing campaigns, using AI and automation to streamline execution and scale output
- Create, review, and refine email copy, product content, and calls to action to ensure accuracy and brand consistency
- Manage audience segmentation, targeting, and automated email opportunities
- Monitor campaign performance and continuously optimize email strategy, workflows, and results
Requirements
- 3-5 years of digital marketing experience, including demonstrated hands-on experience independently managing and optimizing paid campaigns across Google Ads and Meta Ads Manager
- Experience working with marketing automation and AI tools, or a strong desire to if experience has not been established yet
- Strong analytical skills with experience managing advertising budgets, interpreting campaign data, reporting on results, and optimizing performance
- Strong organizational and project management skills
- Comfortable working in a fast-paced, collaborative, in-office environment
- Willingness to work on-site Monday–Friday
Qualifications
- Bachelor's degree in marketing, advertising, communications, or a related field (preferred)
- Experience with Google Analytics and digital reporting tools
- Experience building workflows, automations, or AI-assisted systems in a professional or independent capacity
- Knowledge of customer segmentation, lifecycle marketing, and retention strategies
- Experience supporting retail, furniture, home furnishings, hospitality, or lifestyle brands
- Familiarity with e-commerce platforms and multi-brand marketing environments
- Demonstrated ability to independently learn and implement new technologies quickly
Benefits
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Pay
$65,000 - $75,000 per year
Schedule
Full-time, in-office position (Monday–Friday)