Digital Marketing Intern - SEO Focus (Full-time)

SUMMARY

This is a full-time position. Ability to work independently, typically 40 hours per week is required.

ESSENTIAL FUNCTIONS

• Conducts keyword research and analysis to identify opportunities for improved search rankings across school websites.
• Aids in on-page SEO optimization including meta tags, headers, internal linking, and content optimization.
• Performs technical SEO audits to identify and document website issues affecting search performance.
• Maintains website performance using Google Analytics, Google Search Console, and other SEO tools.
• Creates SEO-optimized content including blog posts, landing pages, and website copy following best practices.
• Develops and maintains SEO content calendars and optimization schedules.
• Evaluates competitor SEO strategies and prepares competitive analysis reports.
• Supports link building initiatives and outreach efforts to improve domain authority.
• Collaborates with school staff to optimize content and highlight student success stories for search visibility.
• Supports local SEO optimization for individual school locations and geographic targeting.
• Provides recommendations for website structure improvements and user experience enhancements.
• Tracks SEO metrics and prepares monthly performance reports for the team.
• Assists the team with day-to-day administrative and operational duties as assigned.
• Supports development of SEO guidelines and best practices documentation.
• Forges strong relationships with internal teams and external organizations.
• Ensures thorough, timely, and accurate communications.
• Executes tasks by utilizing various SEO technologies and platforms specific to the business.

REQUIRED QUALIFICATIONS

• Currently working toward an undergraduate or graduate degree in Marketing, Communications, Information Technology, or another relevant field, or equivalent combination of education and experience.
• Basic understanding of search engine optimization principles and best practices.
• Working knowledge of content management systems, particularly WordPress.
• Excellent analytical and problem-solving skills with attention to detail.
• Strong written communication skills with the ability to create SEO-optimized content.
• Excellent interpersonal and collaborative skills with the ability to build strong working relationships.
• Ability to work independently and within a team-oriented environment.
• Strong project, time management, and organizational skills with attention to detail.
• Highly organized, detail-oriented, and able to meet deadlines consistently.
• Ability to prioritize effectively and manage competing priorities to deliver and drive results.
• High level of quality and accountability for work products.
• Unquestionable personal code of ethics, integrity, diversity, and trust.
• Ability to clear a required background check.

PREFERRED QUALIFICATIONS

• Experience with SEO tools such as BrightEdge, SEMrush, Ahrefs, Moz, or Screaming Frog.
• Knowledge of technical SEO including site speed optimization, mobile optimization, and crawling/indexing.
• Familiarity with conversion rate optimization (CRO) principles.
• Understanding of paid search (PPC) and how it relates to organic search strategy.
• Experience with social media platforms and understanding their impact on SEO.
• Knowledge of content marketing strategies and content optimization for search.
• Basic understanding of web development languages (HTML, CSS, JavaScript).
• Experience with data analysis and reporting tools beyond Google Analytics.