Digital Marketing Coordinator & Content Creator

About

From The Earth is a California-based cannabis retailer and delivery operator serving thousands of customers in Southern California. Established in 2015, the company maintains a perfect compliance record and is committed to quality, community, and innovation.

Position Overview

The Digital Marketing Coordinator & Content Creator will manage the company's digital presence, including social media, website updates, email campaigns, and promotional coordination. This role requires a passion for cannabis, consumer brands, social media, and emerging technology.

Responsibilities

• Content Creation

• Photo and video content capture
• Video content editing for Instagram Reels, Stories, and TikTok
• Employee spotlights, vendor features, and product showcases
• Maintain a weekly content calendar

• Social Media Management

• Manage and publish daily content across Instagram, Facebook, Snapchat, and Google Business Profile
• Monitor engagement and respond to comments and messages
• Stay current on cannabis marketing restrictions, social media trends, and platform changes
• Coordinate brand and vendor promotional content with the purchasing team

• Website & Online Presence

• Update website banners and promotional graphics
• Maintain job postings and recruitment listings
• Monitor the online customer experience

• Email, SMS & Push Marketing

• Create and send daily promotional email campaigns
• Create SMS and push notification campaigns with proper audience segmentation
• Track campaign performance and optimize future campaigns

• Brand & Promotional Support

• Create graphics for in-store signage, displays, and vendor activations
• Support store events, community partnerships, and local outreach
• Aid in review generation and online reputation management
• Assist with product launches and clearance campaigns

• Reporting & Analytics

• Deliver weekly performance reports
• Track content production consistency and campaign execution accuracy
• Identify opportunities to improve engagement, follower growth, and online order volume

Qualifications

• Marketing, communications, content creation, social media, or related experience

• Heavy personal user of Instagram, TikTok, and modern social platforms

• Proficiency in Canva (required)

• Experience using AI tools such as ChatGPT, Claude, Gemini, or Canva AI

• Comfortable appearing on camera and directing others for content creation

• Strong written communication and copywriting skills

• Highly organized with strong attention to detail

• Ability to manage multiple projects simultaneously and meet daily deadlines

• Reliable transportation; ability to work on-site in Santa Ana regularly

• Occasional evening and weekend availability may be required

• Must be 21+ years of age

Preferred Experience

• Working in cannabis, retail, food & beverage, or a consumer brand

• Adobe Photoshop, Illustrator, or Premiere Pro experience

• Email marketing platform experience (Klaviyo, Mailchimp, or similar)

• Photography and videography skills

• Knowledge of cannabis advertising compliance and platform restrictions

Software & Tools

• Canva

• Meta Business Suite (Instagram & Facebook)

• ChatGPT / Claude / Gemini or similar AI tools

• Google Workspace (Docs, Sheets, Drive)

• Excel or Google Sheets

Why Join From The Earth?

• Work directly with company ownership and leadership

• Help shape one of California's growing cannabis retail brands

• Creative, entrepreneurial environment

• Significant room for growth and advancement

How To Apply

Submit the following to be considered:

• Resume

• Portfolio, social media accounts you have managed, or examples of content/graphics you have created

• A brief explanation of why you want to work at From The Earth and what you would bring to this role

Qualified candidates may be asked to complete a brief paid content creation exercise as part of the interview process.