Digital Marketing Coordinator
Strong Automotive · Birmingham, AL · 1 wk ago
On-siteMarketingFull-time
What You’ll Do
- Manage Campaigns: Oversee Google Ads accounts daily to monitor performance and implement optimizations.
- Campaign Optimization: Update keyword bids, adjust budgets, and improve ad content for better ROI.
- Assist the Ads Team: Help with uploading assets, creating new campaigns, and bulk updates.
- Client Communication: Serve as the primary contact for client inquiries about Google Ads performance.
- Submit Co-op and Compliance: Ensure all campaigns meet client guidelines and compliance standards.
- Analyze and Report: Assist with campaign reporting using Google Analytics and performance dashboards.
- Stay Updated: Obtain and maintain Google Ads Certifications, keeping up with trends in Google Ads technology.
Qualifications
- Bachelors Degree in Marketing or related field, preferred.
- Google Ads Certifications in Search, Display, Video, or Shopping (preferred).
- Basic experience or familiarity with Google Ads campaign types (Search, PMAX, Video, Display, Discovery).
- Basic experience or familiarity with Google Analytics and/or GA4 for campaign tracking.
- Proficiency in Microsoft Excel (pivot tables, formulas).
- Strong attention to detail and excellent problem-solving skills.
- Bachelor's Degree in Marketing, Business or related field preferred or equivalent experience.