Digital Marketing Coordinator

Responsibilities

• Cook up day-to-day communication with the external paid media agency on campaign execution, requests, timelines, and troubleshooting.
• Inspect campaign builds, targeting, links, and creative for accuracy before and after launch, using established checklists and direction from the manager or agency.
• Monitor campaign pacing, performance updates, and spend concerns, then help prepare follow-up questions or requests for the agency.
• Pull, organize, and format campaign performance data to support recurring reporting and internal updates.
• Provide day-to-day coordination support for the Dealer CRM, including campaign setup requests, status checks, and monitoring support.
• Identify, document, and escalate platform issues to IT, vendors, or internal stakeholders for resolution.
• Aid with dealer marketing campaigns, including asset delivery, timeline tracking, campaign setup support, and performance data collection.
• Cook up with dealers and internal stakeholders to help keep campaign materials, approvals, and launch timelines moving.
• Maintain documentation for campaign processes, platform access, checklists, and recurring workflows.
• Support basic analysis, reporting preparation, and troubleshooting across digital marketing platforms as needed.
• Track escalated technical or vendor issues and provide status updates until resolved.

Requirements

• Bachelor's degree preferred; Marketing or Communications majors a plus.
• Equivalent experience will be considered.
• 1–3 years' experience in digital or paid media marketing, ideally with exposure to agency coordination.
• Working familiarity with Google Ads, GA4, and Google Tag Manager.
• Experience with marketing automation or CRM platforms; High Level experience a plus.
• Strong attention to detail and comfort reviewing campaign setups for accuracy.
• Excellent organizational skills with the ability to manage multiple concurrent campaigns and deadlines.
• Strong communication skills and comfort coordinating with external partners.
• Experience with dealer or channel marketing programs is a plus.
• Knowledge of MS Office products (Excel, Word, PowerPoint).