Digital Marketing & Communications Strategist

Essential Functions

• Serves as the lead campaign strategist, multimedia content creator and developer.
• Creates copy, schedules, timelines, and initiates execution in support of marketing campaigns and business initiatives.
• Supports and helps develop the overall firm digital strategy through the execution and implementation of digital communication including website, visual creative and video, monthly newsletter, email, events, paid and owned digital and social media.
• Strong contributor to content development, copywriting, and editing on external communications.
• Maintains knowledge of industry, competitive and firm practices to make recommendations for new content, campaigns, and digital tactics.
• Responsible for implementing and maintaining our's brand standards.
• Works with sales team, agency partners, vendors and freelancers.
• Collaborates with SMEs to create new content and tell the story through the brand's voice.

Responsibilities

• Responsiveness to day-to-day project management duties such as proofreading, copywriting, editing, collateral creation and updates.
• Point of contact for content updates through agency partners and the website content management system (Word Press).
• Strategy, development and execution of HTML email marketing engagement programs to nurture prospects from marketing leads to sales qualified leads through firm's Marketing Automation Tool (Pardot).
• List management and segmentation of various email lists within multiple platforms.
• Tracking and reporting on campaign analytics through the CRM (Salesforce) and MAT (Pardot) tools.
• Email and blog copywriting, creation, and automation for monthly newsletter and ad-hoc campaigns.
• Creative and digital support on campaigns and programs in collaboration with the marketing team, digital agency partner and firm's executive and planning teams.
• Data analysis and measurement of website traffic and social campaigns.
• Working with sales team, agency partners, vendors and freelancers.
• Collaborates with SMEs to create new content and tell the story through the brand's voice.

Must Have

• Bachelor's/Master's Degree from a regionally accredited institution.
• Minimum five years' experience in marketing, communications, journalism or advertising.
• Must have a working business knowledge of email engagement programs, digital and social media including prior career experience planning copywriting, managing and executing digital campaigns.
• Strong written and oral communication skills.
• Ability to edit basic HTML and proficiency using a website content management system (WordPress), email and marketing automation tools, Adobe Creative Suite including Illustrator and Photoshop.
• Competence in AP Style.
• Experience with customer relationship management tools (preferably SalesForce), and social media platforms.
• Creative, deadline driven, organized and detail obsessed.
• Experience working in marketing for the financial sector.