Digital Marketing Strategist

About the role

We are seeking an experienced Digital Marketing Strategist to oversee and enhance the management of paid search, display, and video campaigns across Google, Bing, and various paid social platforms such as Facebook, LinkedIn, and others. The ideal candidate will have minimum 5 years of experience in developing, managing, and optimizing digital campaigns across Google, YouTube, Meta, LinkedIn, with expertise or willingness to learn programmatic advertising.

Responsibilities

• Oversee and optimize paid search, display, and video campaigns across Google, Bing, and various paid social platforms.
• Manage and analyze campaign performance data to make informed decisions and drive growth.
• Develop and execute digital marketing strategies aligned with business objectives.
• Collaborate with cross-functional teams to ensure seamless execution of campaigns.
• Stay updated on industry trends and best practices to continuously improve campaign effectiveness.
• Work in a fast-paced, high-pressure environment, meeting tight deadlines.

Requirements

• Minimum 5 years of working experience in developing, managing, and optimizing digital campaigns across Google, YouTube, Meta, LinkedIn.
• Expertise or willingness to learn programmatic advertising.
• Proven ability to thrive in high-pressure environments and excel under tight deadlines.
• Meticulous attention to detail and strong analytical skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Strong understanding of SEO, SEM, PPC, and social media marketing principles.
• Experience with Google Analytics, Google Ads, and other digital marketing tools.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage multiple projects simultaneously.

Skills

• Strategic thinking and problem-solving skills.
• Strong organizational and project management skills.
• Ability to analyze data and present insights effectively.
• Knowledge of Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other digital advertising platforms.

Benefits

• Health, dental, and vision insurance with options for HSAs.
• 401(k) with a discretionary match.
• Paid time off and volunteer time off.
• Paid holidays including New Year’s Eve, New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, Black Friday, Christmas Eve, and Christmas Day.
• Floating holidays.
• Maternity/paternity leave.
• Summer Fridays.
• Gym membership reimbursement.
• Tuition reimbursement.

Pay

Competitive salary based on experience and qualifications.

Schedule

Hybrid schedule - 4 days in office, 1 remote.