Digital Marketing/Communications Specialist I

About the role

Dealer.com is seeking a dynamic and results-driven Digital Marketing & Advertising Strategist to join our Dealer Marketing Operations team. This remote role focuses on developing and executing digital marketing and communications strategies across paid search engine marketing, paid social media, and various other advertising platforms. You will manage a portfolio of dealer accounts, ensuring high performance, client satisfaction, and retention through data-driven advertising and tailored content strategies. Note: This is not an SEO or organic social content role, though that experience may be beneficial.

Responsibilities

Digital Marketing & Communications

• Develop and execute paid digital marketing initiatives including Google and Microsoft search, various social media platforms, and display/video strategies for assigned products or product areas.
• Tailor advertising content to specific platforms and target audiences to maximize engagement.
• Collaborate with cross-functional teams such as Analytics, Innovation, and Advertising Operations to ensure seamless execution and performance tracking.
• Learn and become an expert in analytics dashboards and management software to monitor campaign effectiveness and support continuous improvement through data analysis.
• Share insights and performance reports with clients and leadership, highlighting cross-channel effectiveness and audience responsiveness.
• Stay current on industry trends and competitor strategies to inform marketing initiatives.

Digital Advertising Strategy

• Execute and manage end-to-end digital advertising campaigns across Search, Display, Social, and Display/Video platforms.
• Analyze advertising performance and translate data into actionable insights and strategic recommendations.
• Conduct keyword research, ad creation, audience targeting, and performance tracking to optimize campaigns.
• Monitor account performance and make independent decisions to adjust tactics and allocations.
• Provide monthly performance reports and monthly strategic performance review consultations to clients via video meetings and email.
• Troubleshoot and resolve advertising issues, ensuring client satisfaction and retention.
• Collaborate with Sales to support new product opportunities and overcome client objections.
• Track all client interactions, optimizations, and decisions to maintain a clear audit trail and documentation in Salesforce.

Requirements

• Bachelor's degree and less than 2 years of experience, or 4 years of experience with no degree.
• 1-2 years of experience in digital advertising (SEM, social media, display/video channels) and/or similar digital marketing functions.
• Strong understanding of SEM, website/advertising analytics, and digital content strategy.
• Ability to understand client goals and offer recommendations based on their desired outcomes.
• Proficiency in tools such as Google Ads, Google Analytics, Microsoft Ads, Meta Business Manager, Fluency's Backpack, and Salesforce/SFX.
• Google Search, Display and Shopping + Microsoft Ads certifications preferred but must be obtained within 90 days of hire.
• Excellent communication, time management, email management, and client relationship skills.
• Ability to travel up to 5% as needed for client meetings or team events.

Pay

Compensation includes a base salary in the range of $50,400.00 - $75,600.00 per year. The base salary may vary within the anticipated range based on factors such as location and the selected candidate's knowledge, skills, and abilities. The position may also be eligible for additional compensation through an incentive program.

Benefits

• Flexible vacation policy with pay, allowing employees to take as much time off as consistent with their duties and company needs.
• Seven paid holidays throughout the calendar year.
• Up to 160 hours of paid wellness time annually for personal or family wellness.
• Additional paid time off for bereavement, voting, jury duty, volunteering, military leave, and parental leave.

Applicants must currently be authorized to work in the United States for any employer without sponsorship.