Digital Marketing & Communications Manager

About the Company

Voyant Beauty specializes in the development and manufacturing of beauty, personal, and home care products. We partner with brands, retailers, and businesses to create custom formulations and products, including skincare, haircare, bath and body products, and fragrances. As a one-stop-shop, we help bring beauty and personal care product ideas to life. Our culture fosters teamwork, respect, and camaraderie, valuing every individual’s contribution. We invest in employee growth, offering opportunities for development and advancement. Safety is a core value, ensuring a secure environment where everyone can thrive.

About the Role

The Digital Marketing & Communications Manager is responsible for developing and executing Voyant Beauty's digital marketing and communications strategy to strengthen brand awareness, support new customer acquisition, and drive business growth. This role leads the company's digital presence through website management, content strategy, social media, demand generation, and corporate communications while partnering closely with Sales, Innovation, R&D, Human Resources, Operations, and Executive Leadership. The position also manages external marketing vendors and ensures consistent messaging across all digital and communication channels.

Responsibilities

• Develop and execute integrated digital marketing strategies that support lead generation, account-based marketing (ABM), customer acquisition, innovation launches, trade shows, and strategic business growth.
• Monitor campaign performance and recommend improvements to maximize engagement, lead conversion, and marketing effectiveness.
• Own the corporate website strategy, content, performance, and optimization roadmap. Manage website vendors, improve user experience, SEO, and Generative Engine Optimization (GEO), monitor website analytics, and ensure website content accurately reflects Voyant Beauty's capabilities, value proposition, and strategic positioning.
• Develop and execute the annual content strategy and editorial calendar. Create engaging marketing content including articles, case studies, trend reports, executive thought leadership, customer presentations, and innovation storytelling materials. Partner with internal subject matter experts to translate technical information into compelling commercial content.
• Lead LinkedIn and corporate social media strategies to increase brand awareness, executive visibility, and market engagement. Develop content calendars, promote company capabilities and innovation, publish content, and analyze social media performance metrics.
• Support corporate and executive communications by developing internal and external communications, company announcements, and organizational messaging while maintaining brand consistency across all communication channels.
• Support trade shows and marketing events, develop sales enablement materials and marketing collateral, manage digital asset libraries, coordinate external agencies and freelancers, maintain brand governance standards, and stay current on emerging digital marketing technologies and best practices.
• Support future CRM and marketing technology initiatives.

Requirements

• Bachelor's Degree in Marketing, Communications, Business, Digital Marketing, or a related field. (Required)
• 4-6 years of progressive experience in digital marketing, communications, demand generation, content marketing, or related disciplines. (Required)
• 4-6 years managing corporate websites and content management systems (CMS). (Required)
• 4-6 years developing and executing B2B digital marketing campaigns. (Required)
• 4-6 years within the beauty, personal care, consumer packaged goods (CPG), manufacturing, or contract manufacturing industries. (Preferred)
• 4-6 years supporting sales organizations through lead generation and marketing initiatives. (Preferred)
• 4-6 years with CRM and marketing automation platforms such as HubSpot, Salesforce, or similar systems. (Preferred)
• 4-6 years managing external agencies, digital vendors, and account-based marketing (ABM) programs. (Preferred)

Skills

• Digital marketing strategy and execution (High proficiency)
• Demand generation and marketing attribution (High proficiency)
• B2B marketing (High proficiency)
• Content marketing, copywriting, and storytelling (High proficiency)
• Website strategy, SEO, and Generative Engine Optimization (GEO) (High proficiency)
• Account-Based Marketing (ABM) (Medium proficiency)
• CRM platforms and marketing automation (Medium proficiency)
• Campaign planning and execution (Medium proficiency)
• Marketing technology platforms (Medium proficiency)
• Vendor and agency management (Medium proficiency)
• Executive and corporate communications (Medium proficiency)
• Website analytics and performance optimization (Medium proficiency)
• Paid media management (Low proficiency)
• Graphic design and creative platforms (Low proficiency)
• Social media analytics (Low proficiency)
• Digital asset management (Low proficiency)