Digital Marketing & Communications Manager

Brief Job Overview

This is a non-supervisory position responsible for developing and managing digital marketing strategies, plans and tactics that drive correct adoption and implementation of USP standards, products and solutions and align with the Global Health and Manufacturing Services USP Education strategic plans and USP organizational goals.

Develop and Execute Digital Marketing Plans and Communication Strategies

• Define, develop and promote the USP Education portfolio of courses, content, and modes of delivery to meet department and organizational goals.
• Integrate USP Education offerings into and execute digital marketing campaigns.
• Develop digital marketing tools including digital collateral, presentations, brochures, course sheets, web content, promotional emails, newsletters, ads and other promotional tools.
• Manage digital marketing agencies, shaping goals and objectives according to desired deliverables, timelines, and budgets.
• Leverage data and insights to enhance overall campaign performance and improve future digital marketing efforts.

Analyze and Monitor Business, Market, and Digital Marketing Trends

• Inform campaign and communication priorities using analysis of business, market, and digital marketing trends.

Day-to-Day Management of Digital Marketing Agencies

• Integrate USP Education customer data for US and Europe into CRM system and maintain customer segmentation.

Team Player with Critical Thinking and Problem-Solving Skills

• Work in a fast-paced environment.
• Show strong communication skills.
• Show patience and attention to detail.

Qualifications

• Demonstrated understanding of USP's mission and commitment to excellence through inclusive and equitable behaviors and practices.
• Ability to quickly build credibility with stakeholders.
• Bachelor’s degree in marketing, business, commercial education, life sciences or other related field.
• At least five (5) years of hands-on experience with marketing/digital marketing of educational products, services, or solutions in the pharma, life sciences, university, or healthcare industry.
• At least two (2) years of experience in product/brand marketing role or customer-facing role in the Pharma or healthcare industry.
• At least (2) years of experience leading and managing teams in a highly matrixed organization.

Additional Desired Preferences

• A master’s in business administration and/or completion of certificate program in digital marketing area of expertise.
• Eight (8) years of experience in life sciences education, pharmaceutical training or related industry, with a combination of commercial and technical roles.
• Two (2) years of experience in a sales or customer-facing role in the pharma or healthcare industry or related field.
• Knowledge and experience working with Tableau, Salesforce Pardot and Salesforce Marketing Cloud.
• Passionate about digital marketing as well as having excellent writing and editing skills.

Benefits

• Compensation: Base Salary Range: USD $101,867.00 – $127,250.00 annually. Target Annual Bonus: % Varies based on level of role.
• Benefits: Company-paid time off, comprehensive healthcare options, retirement savings, and more.

Equal Opportunity Employer

• USP is an equal opportunity employer.