Digital Marketing & Communications Manager

Brief Job Overview

This is a non-supervisory position responsible for developing and managing digital marketing strategies, plans and tactics that drive correct adoption and implementation of USP standards, products and solutions and align with the Global Health and Manufacturing Services USP Education strategic plans and USP organizational goals.

Develop and Execute Digital Marketing Plans and Communication Strategies

• Define, develop and promote the USP Education portfolio of courses, content, and modes of delivery to meet department and organizational goals.
• Integrate USP Education offerings into and execute digital marketing campaigns.
• Develop digital marketing tools including digital collateral, presentations, brochures, course sheets, web content, promotional emails, newsletters, ads and other promotional tools.
• Manage digital marketing agencies, shaping goals and objectives according to desired deliverables, timelines, and budgets.

Analyze and Monitor Business, Market, and Digital Marketing Trends

• Inform campaign and communication priorities with analysis of business, market, and digital marketing trends.

Team Player with Critical Thinking and Problem-Solving Skills

• Work cross-functionally with USP internal functions including Industry Programs, Global Communications, Science, Strategic Customer Development, Scientific Affairs, Regulatory Affairs to integrate USP Education offerings into and execute digital marketing campaigns.
• Manage customer data for US and Europe into CRM system and maintain customer segmentation.
• Leverage data and insights to enhance overall campaign performance and improve future digital marketing efforts.

Supervisory Responsibilities

This is an individual contributor role with no supervisory responsibilities.

Benefits

• Compensation: Base Salary Range: USD $101,867.00 – $127,250.00 annually. Target Annual Bonus: % Varies based on level of role.
• Benefits: Includes company-paid time off, comprehensive healthcare options, retirement savings, and other protections.

Equal Opportunity Employer

USP is an equal opportunity employer and is committed to ensuring fair, merit-based selection processes that enable the best scientific minds to contribute to advancing public health solutions worldwide.